Category
Fashion
Scaled Restraint
Trend cluster
Category
Protective
Ensemble
Appealing to a need for safety, fashion retailers adopt protective materials.
4.3
Trend score
Trend
What is the Protective Ensemble trend?
Protective Ensemble: Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
Trend themes
Themes within the Protective Ensemble trend
Three behaviours holding the trend together01
Protective Clothing
Clothing made from alternative materials to offer a greater sense of protection.
02
Wearable Tech
Vests and jackets infused with technology to monitor patients' health.
03
Reinforced Bags
Bags designed from military-grade tarpaulin and ceramic armor plates for durability.
Industry implications
What the Protective Ensemble trend means for industry
Where the trend changes the playbookFor
Fashion
Brands turning towards alternative materials for protective clothing.
For
Medical
Wearable tech-infused vests capable of remotely monitoring heart patients.
For
Outdoor Recreation
Duffel bags lined with ceramic armor plates for durability and protection during outdoor activities.
Trend signals
Trend signals for Protective Ensemble
Trend score 4.3 out of 10, from popularity 61%, activity 59%, freshness 8%.
Popularity61%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Protective Ensemble trend
6 featured examples from Aug 21, 2015 to Jul 28, 2017CategoryLifestyle
Knife-Proof Clothing
PPSS Group Armor Clothing Can Withstand an Attack from an Assailant
The fashion industry can incorporate trends in protective clothing to create an expanding market of consumers who value safety but do not want to compromise on comfort or style.
CategoryArt & Design
Bullet-Resistant Scarves
These Traditional Headdresses Make a Political Statement
Integrating protective materials and features into fashion accessories can create new markets for durable and functional fashion.
CategoryFashion
Protective Kevlar Flannels
The ScorpionExo Covert Kevlar Flannel Shirt is Lined with Protection
The industry of manufacturing protective clothing specifically designed for motorcyclists.
CategoryFashion
Ceramic-Reinforced Duffels
Amabilis' 'Dave Jr. Duffel 2.0' is Coated in Ceramic Armor Plates
Apparel companies can incorporate tough materials and ceramic armor plates into their products for increased durability and longevity.
CategoryLife-Stages
Bulletproof School Backpacks
This Safety Backpack Doubles as a Life-Saving Shield
The retail industry can explore the potential market for bulletproof backpacks and other safety solutions for students and professionals.
CategoryLifestyle
Lung-Monitoring Vests
The 'Sensivest' Remotely Monitors Patients' Lungs Using Radar
Opportunity for healthcare providers to incorporate wearable health monitoring devices into treatment plans, improving patient care and reducing hospital readmissions.
