Protective Ensemble

Appealing to a need for safety, fashion retailers adopt protective materials

Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
SCORE 7.2
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241,490 Total Clicks
Aug 15 - Jul 17
This Quarter and Warm
FashionLifestyle
Featured Examples
Knife-Proof Clothing - PPSS Group Armor Clothing Can Withstand an Attack from an Assailant
SCORE 7.4
Warm 6,302 Clicks Pub: Dec 5, 15
Knife-Proof Clothing
PPSS Group Armor Clothing Can Withstand an Attack from an Assailant
Whether to be utilized in armed combat or simply as a precaution by those who fear being attacked in the streets, the PPSS Group Armor Clothing is the world’s first lineup of slash-resistant... [More]
Protective Kevlar Flannels - The ScorpionExo Covert Kevlar Flannel Shirt is Lined with Protection
SCORE 8.1
This Quarter and Hot 825 Clicks Pub: Jul 28, 17
Protective Kevlar Flannels
The ScorpionExo Covert Kevlar Flannel Shirt is Lined with Protection
Many of the clothing options on the market that are made for providing protection are simply infused with reinforced portions at certain spots, but the ScorpionExo Covert Kevlar Flannel Shirt is... [More]
Bullet-Resistant Scarves - These Traditional Headdresses Make a Political Statement
SCORE 6.8
Warm 708 Clicks Pub: Jul 10, 16
Bullet-Resistant Scarves
These Traditional Headdresses Make a Political Statement
Beirut-based architect Salim al-Kadi has re-imagined the ‘Keffiyeh’ and made it much stronger. Keffiyehs are traditional Middle-Eastern headdresses that provide protection from the sun,... [More]
Ceramic-Reinforced Duffels - Amabilis' 'Dave Jr. Duffel 2.0' is Coated in Ceramic Armor Plates
SCORE 5.7
This Year and Warm 791 Clicks Pub: Oct 13, 16
Ceramic-Reinforced Duffels
Amabilis' 'Dave Jr. Duffel 2.0' is Coated in Ceramic Armor Plates
Amabilis, a Washington startup apparel company, is touting its new Dave Jr. Duffel 2.0 as “the world’s toughest EDC duffel bag.” Based on the bag’s specs and materials, that... [More]
Bulletproof School Backpacks - This Safety Backpack Doubles as a Life-Saving Shield
SCORE 3.3
Mild 1,176 Clicks Pub: Aug 21, 15
Bulletproof School Backpacks
This Safety Backpack Doubles as a Life-Saving Shield
Since there are already over a dozen school shootings that have happened in the US this year alone, it can’t hurt to send a child to school with a safety backpack like this one from Guard Dog... [More]
Lung-Monitoring Vests - The 'Sensivest' Remotely Monitors Patients' Lungs Using Radar
SCORE 4.8
This Quarter and Average 161 Clicks Pub: Jun 24, 17
Lung-Monitoring Vests
The 'Sensivest' Remotely Monitors Patients' Lungs Using Radar
Designed by Israel-based company Sensible Medical, The Sensivest is a wearable tech-infused vest that’s preventing post-surgery complications in out-patients. People who have suffered heart... [More]
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