Protective Ensemble

Appealing to a need for safety, fashion retailers adopt protective materials

Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
SCORE 5.2
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200,411 Total Clicks
May 14 - Mar 15
Warm
FashionLifestyle
Featured Examples
Armor-Embedded Pants - The uglyBROS Motorpool Pants Features Protected Knee and Hip Armor
SCORE 6.6
Warm 6,661 Clicks Pub: May 16, 14
Armor-Embedded Pants
The uglyBROS Motorpool Pants Features Protected Knee and Hip Armor
The uglyBROS Motorpool Pants are taking everyday fashion to a whole other level by creatively integrating armor and protective features right into the clothing pieces themselves. At first sight,... [More]
Bulletproof Denim Apparel - This Bulletproof Jean Jacket Conceals a Fitted and Protective Vest
SCORE 5.6
Warm 2,959 Clicks Pub: Oct 30, 14
Bulletproof Denim Apparel
This Bulletproof Jean Jacket Conceals a Fitted and Protective Vest
This bulletproof jean jacket by BulletBlocker may look like an ordinary garment but is fitted with a concealed and protective vest. Its hidden Kevlar liner is lightweight and also acts as the jacket&#... [More]
Protective Down Jackets - The Mojave Warm Down Jacket Boasts a Unique Water-Repellent Fill
SCORE 4.8
Average 2,797 Clicks Pub: Nov 19, 14
Protective Down Jackets
The Mojave Warm Down Jacket Boasts a Unique Water-Repellent Fill
When the temperature drops below zero, there’s nothing better than being wrapped in a warm down jacket. But the Mojave Down Jacket from Brooks-Range isn’t your average down-filled jacket.... [More]
Strain-Preventing Gloves - This Protective Glove from BMW Prevents Finger Strain on Assembly Lines
SCORE 3
Mild 1,523 Clicks Pub: Oct 14, 14
Strain-Preventing Gloves
This Protective Glove from BMW Prevents Finger Strain on Assembly Lines
Working on an assembly line often involves a lot of repetitive movement, which is fine for machines, but less so for human parts—this is where BMW’s 3D-printed protective glove piece comes... [More]
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