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Deconstructed Couture

Moving away from the mainstream, clothing is deconstructed for authenticity

Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
401,966 Total Clicks
Date Range:
Jun 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:

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