Category
Fashion
Scaled Restraint
Trend cluster
Category
Deconstructed
Couture
Moving away from the mainstream, clothing is deconstructed for authenticity.
3.6
Trend score
Trend
What is the Deconstructed Couture trend?
Deconstructed Couture: Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
Trend themes
Themes within the Deconstructed Couture trend
Three behaviours holding the trend together01
Deconstructed Fashion
High-end fashion retailers are moving towards less polished clothing designs, intentionally breaking down materials for rustic appeal.
02
Oversized Knits
Designers are highlighting graphic and oversized knits that resemble wearable art garments, drawn from inspirations in the evolving world of technology.
03
Raw Edge Denim
Designers are deconstructing and layering denim pieces in interesting ways, transforming traditional garments to edgy versatile pieces.
Industry implications
What the Deconstructed Couture trend means for industry
Where the trend changes the playbookFor
Fashion
High-end fashion retailers are exploring new fashion designs and trends to differentiation themselves from more manufactured looks.
For
Textile
Textile companies are inventing new ways to manufacture garments and craftsmanship such as oversized knits that resemble wearable art garments.
For
Apparel
Apparel companies are creating versatile edgy pieces by layering and deconstructing denim, using opening inventive embellishments.
Trend signals
Trend signals for Deconstructed Couture
Trend score 3.6 out of 10, from popularity 32%, activity 67%, freshness 8%.
Popularity32%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deconstructed Couture trend
4 featured examples from Jun 18, 2014 to Jan 14, 2015CategoryFashion
Deconstructed Hi-Tech Knitwear
Mandi Lam's Expose Lookbook Highlights Graphic and Oversized Knits
Incorporating unconventional ideas and techniques into traditional garment production can provide a competitive edge in the fashion industry.
CategoryFashion
Deconstructed Denim Runways
The Latest Xander Zhou Menswear Collection is Conceptual
Innovating the fashion industry by experimenting with new ways of constructing and styling denim garments.
CategoryFashion
Deconstructed Military Attire
Hood By Air's Latest New York Fashion Week Show is Conceptual
Disruptive innovation opportunity: Combine technology and traditional craftsmanship to push the boundaries of fashion design and create avant-garde collections.
CategoryFashion
Deconstructed Silhouette Menwear
The Casely-hayford Ss 2015 Plays with Size and Shape
Deconstructed menswear trends are disrupting the traditional men's fashion industry by offering a new approach to design.
