Moving away from the mainstream, clothing is deconstructed for authenticity
Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
Trend Themes
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Deconstructed Fashion — High-end fashion retailers are moving towards less polished clothing designs, intentionally breaking down materials for rustic appeal.
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Oversized Knits — Designers are highlighting graphic and oversized knits that resemble wearable art garments, drawn from inspirations in the evolving world of technology.
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Raw Edge Denim — Designers are deconstructing and layering denim pieces in interesting ways, transforming traditional garments to edgy versatile pieces.
Industry Implications
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Fashion — High-end fashion retailers are exploring new fashion designs and trends to differentiation themselves from more manufactured looks.
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Textile — Textile companies are inventing new ways to manufacture garments and craftsmanship such as oversized knits that resemble wearable art garments.
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Apparel — Apparel companies are creating versatile edgy pieces by layering and deconstructing denim, using opening inventive embellishments.
4 Featured, 33 Examples:
410,867 Total Clicks
Date Range:
Jun 14 — Mar 15
Trending:
Warm
Consumer Insight Topics:
