Sentimental Marketing

Brands turn to romantic themes to strike an emotional chord with consumers

Implications - In an effort to battle against various retailers set on marketing similar goods and services, brands are turning to more approachable ad techniques to create emotional links with consumers. Match-making campaigns and romantic situations add familiarity to these otherwise rigid and corporate concepts, allowing consumers to become more invested through themes they can easily identify with and become emotionally invested in.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
150,785 Total Clicks
Nov 12 - Feb 14
Mild
Featured Examples
Pretend Burger Proposal Commercials - Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
SCORE 6.3
Warm 4,936 Clicks Pub: Feb 7, 13
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
This ad comes from Krystal fast food restaurant in the United States and premiered during the Super Bowl. The commercial is for Krystal’s new bacon cheeseburger. While bacon cheeseburgers aren’t... [More]
Romantic Snowman Ads - ‘The Journey’ by John Lewis is Adorably Enduring
SCORE 3.8
Mild 1,026 Clicks Pub: Nov 14, 12
Romantic Snowman Ads
‘The Journey’ by John Lewis is Adorably Enduring
‘The Journey’ by John Lewis opens the Christmas 2012 TV season with a poignant and beautiful ad. Following the success of the 2011 John Lewis TV ad that featured the power of giving, the 2012... [More]
Match-Making Soda Campaigns - The Cola Commercial by Coca-Cola Brings Together Would-Be Couples
SCORE 3
Mild 629 Clicks Pub: May 6, 13
Match-Making Soda Campaigns
The Cola Commercial by Coca-Cola Brings Together Would-Be Couples
It’s hard to find someone you like in a big city, let alone someone you’d want to marry—Ryan Gosling doesn’t count—and that’s why Coca-Cola decided to help out... [More]
Romance-Inducing Drink Commercials - This Coca Cola Commercial Features Dozens of Floating Pop Cans
SCORE 2.5
Mild 452 Clicks Pub: Feb 20, 13
Romance-Inducing Drink Commercials
This Coca Cola Commercial Features Dozens of Floating Pop Cans
A few unsuspecting couples had a nice treat fall in their lap this past Valentine’s Day when this Coca Cola commercial concept called for cola-bearing balloons to float through the sky. The... [More]
Bittersweet Canine Auto Ads - This Citroen Car Commercial Shows Two Dogs in Love
SCORE 2.7
Mild 901 Clicks Pub: Oct 22, 13
Bittersweet Canine Auto Ads
This Citroen Car Commercial Shows Two Dogs in Love
The ‘C3 Dog Romance’ is a Citroën car commercial that shows a short love story between two dogs in adjacent cars. This sounds like it would be totally sappy and end quite predictably,... [More]
Quantcast