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Sentimental Marketing

Brands turn to romantic themes to strike an emotional chord with consumers

Implications - In an effort to battle against various retailers set on marketing similar goods and services, brands are turning to more approachable ad techniques to create emotional links with consumers. Match-making campaigns and romantic situations add familiarity to these otherwise rigid and corporate concepts, allowing consumers to become more invested through themes they can easily identify with and become emotionally invested in.
5 Featured, 43 Examples:
165,764 Total Clicks
Date Range:
Nov 12 — Feb 14

Featured Examples

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