Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sentimental
Marketing
Brands turn to romantic themes to strike an emotional chord with consumers.
3.5
Trend score
Trend
What is the Sentimental Marketing trend?
Sentimental Marketing: In an effort to battle against various retailers set on marketing similar goods and services, brands are turning to more approachable ad techniques to create emotional links with consumers. Match-making campaigns and romantic situations add familiarity to these otherwise rigid and corporate concepts, allowing consumers to become more invested through themes they can easily identify with and become emotionally invested in.
Trend themes
Themes within the Sentimental Marketing trend
Three behaviours holding the trend together01
Sentimental Marketing
Brands are using more approachable ad techniques to create emotional links with consumers.
02
Match-Making Campaigns
Brands are helping singles find love through their products and services.
03
Romantic Situations
Brands are incorporating familiar romantic themes to create emotional connections with consumers.
Industry implications
What the Sentimental Marketing trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry can create more approachable campaigns using romantic themes to build emotional connections with consumers.
For
Food and Beverage
The food and beverage industry can create products and campaigns that incorporate familiar romantic themes to create emotional connections with consumers.
For
Automotive
The automotive industry can create commercials that utilize romantic themes and draw an emotional connection with viewers.
Trend signals
Trend signals for Sentimental Marketing
Trend score 3.5 out of 10, from popularity 66%, activity 32%, freshness 8%.
Popularity66%
Activity32%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sentimental Marketing trend
5 featured examples from Nov 14, 2012 to Oct 23, 2013CategoryLifestyle
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
Fast food chains can use creative marketing tactics, such as incorporating unique engagement ring designs into their products, to attract customers and stand out in the competitiv…
CategoryPop Culture
Romantic Snowman Ads
‘The Journey’ by John Lewis is Adorably Enduring
Opportunity for advertising agencies to develop captivating and emotionally-driven campaigns for clients.
CategoryMarketing
Match-Making Soda Campaigns
The Cola Commercial by Coca-Cola Brings Together Would-Be Couples
The 'Match-Making Soda Campaigns' can disrupt the beverage industry by introducing customized packaging and interactive marketing strategies to engage consumers.
CategoryAutos
Bittersweet Canine Auto Ads
This Citroen Car Commercial Shows Two Dogs in Love
Incorporating unique storytelling into car commercials and marketing campaigns can set car models apart from competitors and increase brand recognition.
CategoryLifestyle
Romance-Inducing Drink Commercials
This Coca Cola Commercial Features Dozens of Floating Pop Cans
The beverage industry can reconsider their traditional advertising methods, and incorporate surprise experiences for brand recognition.
