Although it may be hard to tell, these new ads by Citroen UK to promote the new Citroen DS5 feature moving animation. These interesting images are called 'cinemagraphs,' and they are definitely an innovative way to capture a potential customer's attention. Because they're so subtle, you end up doing a double-take -- or even a triple-take -- to figure out what exactly is "different" about each picture.
Citroen has launched this series of innovative ads to show off the Citroen DS5’s ‘Creative Technologie,’ says the brand's site. Automotive photographer James Lipman and design agency TIZA Creative were commissioned to create the subtly moving photos, which are a blend of still photography and GIF format. See all of the moving ads by visiting the Citroen DS5 website.