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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Product Embodiment

Personifying objects allows consumers to connect through relatable concepts

Implications - With the amount of ads and commercials that consumers are bombarded with on a daily basis, creating a memorable impression can often be challenging. Humanizing products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
443,322 Total Clicks
Date Range:
Jan 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Personified Chocolate Commercials
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
The battle between different colored M&Ms; continues in this new M&M’s commercial with the female brown candy setting up the anxious red candy. This is the latest in a series of M&M&#... MORE
Personified Polar Bear Promos
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
Here comes Coca-Cola’s classic polar bear family again as they work together in this commercial to build a snowman polar bear. Apparently polar bears enjoy making snowmen in their own likeness.... MORE
play_circle_filled Garden Gnome Revenge Ads
Garden Gnome Revenge Ads
This Funny IKEA Commercial Makes Backyard Furniture Exciting
The ‘Time for Change’ funny IKEA commercial shows one family’s epic battle against an army of garden gnomes whilst assembling stylish lawn furniture. Set up like a music video... MORE
play_circle_filled Comic Character Football Anthems
Comic Character Football Anthems
MetLife Stadium Has Peanuts Characters Kick Off the Super Bowl
To kick off today’s Super Bowl game, the MetLife Stadium set up a charming rendition of the American National Anthem, as played by some familiar faces from the iconic Peanuts comics. The... MORE
play_circle_filled Personified Candy Counselling Ads
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
This year Nestlé will be debuting its first ever Super Bowl commercial, promoting its new Butterfinger Peanut Butter Cups. This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples... MORE
play_circle_filled Humanized Mascot Ads
Humanized Mascot Ads
A Favorite Childhood Mascot Gets a Makeover in This Kool-Aid Commercial
Although Kool-Aid is known as North America’s easiest, go-to drink solution and has been around for nearly a century, most people remember this brand for its fun-loving Kool-Aid Man, and now... MORE

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