Product Embodiment

Personifying objects allows consumers to connect through relatable concepts

Implications - With the amount of ads and commercials that consumers are bombarded with on a daily basis, creating a memorable impression can often be challenging. Humanizing products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
397,289 Total Clicks
Jan 13 - Feb 14
Mild
MarketingBrandingCommercials
Featured Examples
Personified Chocolate Commercials - In this M&M's Commercial the Brown M&M Sets Up the Red M&M
SCORE 6.4
Warm 4,914 Clicks Pub: Jan 17, 13
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
The battle between different colored M&Ms; continues in this new M&M’s commercial with the female brown candy setting up the anxious red candy. This is the latest in a series of M&M&#... [More]
Personified Polar Bear Promos - The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
SCORE 5.9
Warm 2,488 Clicks Pub: Jan 9, 13
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
Here comes Coca-Cola’s classic polar bear family again as they work together in this commercial to build a snowman polar bear. Apparently polar bears enjoy making snowmen in their own likeness.... [More]
Garden Gnome Revenge Ads - This Funny IKEA Commercial Makes Backyard Furniture Exciting
SCORE 4.2
Average 1,503 Clicks Pub: Apr 15, 13
Garden Gnome Revenge Ads
This Funny IKEA Commercial Makes Backyard Furniture Exciting
The ‘Time for Change’ funny IKEA commercial shows one family’s epic battle against an army of garden gnomes whilst assembling stylish lawn furniture. Set up like a music video... [More]
Comic Character Football Anthems - MetLife Stadium Has Peanuts Characters Kick Off the Super Bowl
SCORE 3.6
Mild 577 Clicks Pub: Feb 2, 14
Comic Character Football Anthems
MetLife Stadium Has Peanuts Characters Kick Off the Super Bowl
To kick off today’s Super Bowl game, the MetLife Stadium set up a charming rendition of the American National Anthem, as played by some familiar faces from the iconic Peanuts comics. The... [More]
Personified Candy Counselling Ads - Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
SCORE 3.1
Mild 752 Clicks Pub: Jan 25, 14
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
This year Nestlé will be debuting its first ever Super Bowl commercial, promoting its new Butterfinger Peanut Butter Cups. This teaser ad shows Mrs. Chocolate and Mr. Peanut Butter in couples... [More]
Humanized Mascot Ads - A Favorite Childhood Mascot Gets a Makeover in This Kool-Aid Commercial
SCORE 3.2
Mild 494 Clicks Pub: Apr 17, 13
Humanized Mascot Ads
A Favorite Childhood Mascot Gets a Makeover in This Kool-Aid Commercial
Although Kool-Aid is known as North America’s easiest, go-to drink solution and has been around for nearly a century, most people remember this brand for its fun-loving Kool-Aid Man, and now... [More]
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