Category
Lifestyle
Assisted Choices
Trend cluster
Category
Product
Embodiment
Personifying objects allows consumers to connect through relatable concepts.
4.2
Trend score
Trend
What is the Product Embodiment trend?
Product Embodiment: With the amount of ads and commercials that consumers are bombarded with on a daily basis, creating a memorable impression can often be challenging. Humanizing products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
Trend themes
Themes within the Product Embodiment trend
Three behaviours holding the trend together01
Product Personification
Personifying products with relatable characteristics and behaviors allow consumers to identify with brands on a more personable level, creating a stronger connection to the brand.
02
Humor in Advertising
Combining humor and energizing music makes ads stand out in the viewer's mind, showcasing the product while incorporating a sense of playfulness and hilarity that will make it memorable.
03
Couples Therapy Theme
Using a couples therapy theme in ads promote unification of products, emphasizing similarities and the enhancement of certain features over competitors.
Industry implications
What the Product Embodiment trend means for industry
Where the trend changes the playbookFor
Advertising
The advertising industry can incorporate the above trends to create memorable ads with more personable connections to consumers, and showcase products in unique and playful ways.
For
Food and Beverage
Personifying food and beverage products could enhance the product's visual appeal and make it more memorable to consumers, especially with the use of humor and emotional themes like couples therapy.
For
Entertainment
The use of characters from pop culture such as comics to promote events or other entertainment-related subjects could attract a younger and diverse demographic through nostalgia and fun.
Trend signals
Trend signals for Product Embodiment
Trend score 4.2 out of 10, from popularity 78%, activity 40%, freshness 8%.
Popularity78%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Product Embodiment trend
6 featured examples from Jan 9, 2013 to Feb 3, 2014CategoryLifestyle
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
Using creative marketing campaigns to advertise and differentiate candy brands.
CategoryLifestyle
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
Brands in the beverage industry can benefit from creating charming characters to represent their products.
CategoryArt & Design
Garden Gnome Revenge Ads
This Funny IKEA Commercial Makes Backyard Furniture Exciting
Disruptive innovation opportunity: Companies can explore new approaches to advertising, using humor and music to create more engaging and impactful campaigns.
CategoryMarketing
Comic Character Football Anthems
MetLife Stadium Has Peanuts Characters Kick Off the Super Bowl
Incorporating character marketing strategies to enhance brand awareness and customer engagement.
CategoryLifestyle
Personified Candy Counselling Ads
Butterfinger Peanut Butter Cups' Ad Unifies a Solid Couple
Incorporating creative advertising strategies in the confectionery industry can capture consumer attention and drive sales.
CategoryPop Culture
Humanized Mascot Ads
A Favorite Childhood Mascot Gets a Makeover in This Kool-Aid Commercial
Disruptive innovation opportunity: Beverage companies can rebrand their products and connect with consumers on a more emotional level through humanized mascots.
