Until I stumbled upon the Pattex A Tool's Nightmare ad campaign, I would never have imagined that these hardy helpers would ever be afraid of anything. Of course, I would never have looked at them through such sympathetic eyes as well, as though they were actually alive. Ever since the airing of those personified object IKEA commercials, however, this theme seems to have become more and more prevalent.
Conceived by Vienna-based ad agency DDB Tribal, the Pattex A Tool's Nightmare ad campaign is cute and humorous. In promoting its glue, Pattex really shows how much it can do. Forget the hammer and nails, the screwdriver or any other sweat-inducing tools and instead, go down the easy road with Pattex's glue product -- you won't be sorry.
Alcoholic Sundown Contraptions
Novel Life-Changing Ads
Shocking Anatomy Campaigns
Luxury-Loving Car Campaigns
Fragile Life Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.