Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rappertizing
Rapper endorsed campaigns creates a cultural connection with consumers.
3.7
Trend score
Trend
What is the Rappertizing trend?
Rappertizing: With brands constantly looking for ways to add authenticity to their products, utilizing music moguls to promote ideas adds cultural relevancy to the overall concept. Rapper endorsements reflect the ever-increasing influence of hip hop culture in various facets of life, combining celebrity marketing techniques with the growing consumer need for product approval.
Trend themes
Themes within the Rappertizing trend
Three behaviours holding the trend together01
Celebrity Endorsement
Brands are utilizing music moguls and rappers to promote ideas and add cultural relevancy to products.
02
Rapper Sneaker Collaborations
Rap artists are collaborating with well-known brands to produce limited edition sneakers that pay tribute to music and are adorned with unique designs and typography.
03
Celebrity-Inspired Product Launch
Companies are incorporating celebrity personalities and inspirations into their product releases, such as commemorative cleaning kits, special food releases, and album promotions.
Industry implications
What the Rappertizing trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Collaborations between rappers and well-known fashion brands are becoming increasingly popular in the fashion industry, opening up opportunities for streetwear culture to become more mainstream.
For
Fast Food Industry
Fast food companies are using celebrity-led promotions to launch new menu items, such as Burger King enlisting Snoop Dog in its internal training videos to promote its Grilled Dogs.
For
Music Industry
The incorporation of rapper and hip-hop culture in different facets of life has created new opportunities for the music industry to expand its influence, from endorsing merchandise to creating promotional album cleaning kits.
Trend signals
Trend signals for Rappertizing
Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%.
Popularity54%
Activity50%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rappertizing trend
6 featured examples from Sep 19, 2014 to Feb 25, 2016CategoryFashion
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
The Golf Wang Fall/Winter 2014 collection, with its bold use of color and prints, could disrupt the current trends in the apparel industry.
CategoryMarketing
Vintage Rapper Sneaker Ads
These Refashioned Vintage adidas Ads Include Kanye West
Fashion brands can incorporate celebrity collaborations and vintage pop-art advertising to stay relevant and appeal to younger generations.
CategoryLifestyle
Rapper Ice Cream Trucks
Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
Opportunities for food industry to create unique and limited-time collaborations with celebrities.
CategoryFashion
Rapper Sneaker Collaborations
A$AP Ferg Teams Up with adidas for This 'Trap Lord' Release
Fashion brands can explore collaborations with artists and celebrities to create exclusive collections that resonate with consumers.
CategoryMarketing
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
Disruptive innovation opportunity: Fast food chains can utilize the popularity of celebrities to create entertaining and educational training materials for their employees.
CategoryArt & Design
Album-Honoring Cleaning Kits
The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
Disruptive innovation opportunities can be explored in the shoe care industry by developing specialized cleaning kits that target specific customer preferences and collaborations…
