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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Rappertizing

Rapper endorsed campaigns creates a cultural connection with consumers

Implications - With brands constantly looking for ways to add authenticity to their products, utilizing music moguls to promote ideas adds cultural relevancy to the overall concept. Rapper endorsements reflect the ever-increasing influence of hip hop culture in various facets of life, combining celebrity marketing techniques with the growing consumer need for product approval.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
247,495 Total Clicks
Date Range:
Feb 14 — Feb 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Irreverent Hip-Hop Collections
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
The Golf Wang Fall/Winter 2014 lookbook is just as eccentric and tongue-in-cheek as the brand’s past efforts. Golf Wang is the in-house label for Odd Future, a hip-hop collective fronted by... MORE
Vintage Rapper Sneaker Ads
Vintage Rapper Sneaker Ads
These Refashioned Vintage adidas Ads Include Kanye West
Vintage adidas ads are given a modern look with the help of mbroidered’s Federico. The talented artist has recently redone a line of retro adidas ads to feature rapper and fashion designer... MORE
Rapper Ice Cream Trucks
Rapper Ice Cream Trucks
Artist Raekwon is Celebrating a Music Milestone with Ice Cream Treats
Former member of the popular rap group Wu-Tang Clan Raekwon is celebrating the 20th anniversary of his album Purple Tape by venturing about New York in a massive purple ice cream truck in... MORE
Rapper Sneaker Collaborations
Rapper Sneaker Collaborations
A$AP Ferg Teams Up with adidas for This 'Trap Lord' Release
Harlem rapper A Ferg teamed up with adidas Skateboarding to create this ‘Trap Lord’ capsule collection. The collection will feature the release of the ‘Trap Lord x adidas adi-... MORE
play_circle_filled Rapper-Guided Training Videos
Rapper-Guided Training Videos
Burger King's Training Video for Grilled Dogs Stars Snoop Dog
Burger King adding Grilled Dogs to its menu marks one of the biggest changes from the fast food chain in years. In order to properly mark the occasion, Burger King enlisted the help of Snoop Dog for... MORE
Album-Honoring Cleaning Kits
Album-Honoring Cleaning Kits
The Jason Markk x J. Dilla Kit Honors the Iconic Donuts Album
Jason Markk’s premium shoe care label has partnered with the J. Dilla foundation to release a limited-edition cleaning kit that honors the late rapper’s Donuts album. Marking the 10th... MORE

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Papery Donut Decorations
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This Tissue Garland Cleverly Looks Like a Delicate Sprinkled Dessert
play_circle_filled Iconic Rapper Footwear
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Gigantic Snack Food Installations
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The 'Five O’clock Tea' is an Entirely Snack Food Art Exhib
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Like Fat Kid Love Cake by Beccy McCray Highlights Significant Tracks
Controversial Rapper-Created Ads
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