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The Super Bowl Bank of America Ad Will Raise Money for the Global Fund

 - Jan 25, 2014
References: red.bankofamerica & adweek
The Bank of America ad that will air during the 2014 Super Bowl will coincide with the launch of "Invisible," a new single by U2. 24 hours after the Bank of America Super Bowl commercial airs, the U2 song will be free to download on iTunes, which is a pretty sweet deal for fans of the band. What’s even better is that for each download of the song, the Bank of America will donate a dollar to the Global Fund, for a total of up to $2 million.

The donations raised for the Global Fund in the partnership between the Bank of America, U2 and Bono’s non-profit, (Red), will contribute towards the fight against AIDS, malaria and tuberculosis around the world.