The Diet Coke x Marc Jacobs Photo Booth helps people celebrate the soda company's 30th anniversary in the United Kingdom. Branded alongside its newly appointed creative director, the photo booth allows celebrators to have snapshots taken of themselves against fun and feminine backdrops including bows, polka dots and swallows.
An appropriate set of installations, the Diet Coke x Marc Jacobs Photo Booth plays off of the commercial that announced the fashion designer's new role. The booths have been distributed across 10 Tesco stores. David Wood, Tesco's U.K. marketing director, says, “We look forward to seeing Tesco customers starring on the special 30 years celebration packs of Diet Coke later this year.” The photos can be printed out as well as posted on social media platforms.