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Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser

Designer extraordinaire Marc Jacobs can officially add Diet Coke creative director to his lengthy list of employment.

Jacobs designs for his own namesake labels Marc Jacobs, Marc by Marc Jacobs, French brand Louis Vuitton and now is on the Coke roster. He certainly is a busy bee and no wonder he is constantly listed as one of Time Magazine's most influential men.

The teaser promo video showcase a gaggle of girls indulging in some Diet Coke beverages and being allured into a mysterious photo booth. There to the women's surprise is none other than fashion icon Marc Jacobs stripping down and snapping a bunch of photos. The final snippet showcases Jacobs in a variety of sexy snap shots posing with a can of Diet Coke. Jacobs is a wise choice and will be the perfect Diet coke creative director.

Mysterious Photo Booths
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Where This Applies

Fashion
Using fashion trends and designers to create innovative marketing strategies.
Beverage
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Marketing and Advertising
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SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 6%
Freshness 8%

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