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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Breakfast Crossover

Companies are blending the lines of breakfast and other food & beverage items

Trend - Food and beverage brands are launching unconventional products that are inspired by breakfast. Ranging from popular dishes that are reimagined for the first meal of the day to outlandish offerings that capture attention, companies are looking to tap consumers' strong appreciation for breakfast.

Insight - In today's market, the variety of choices is more rich and diverse than ever before and contemporary consumers are taking note of this. In this space, novelty becomes a key driving force of purchasing decisions as many consumers tap their adventurous spirit and look for more unconventional options when shopping. Not only does this satisfy a sense of curiosity, but it also plays into a desire to be entertained in an accessible way through experiences.
Workshop Question - How can your product/service be reimagined to break the boundaries of its category?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
15,108 Total Clicks
Date Range:
Jan 20 — Aug 20
Trending:
This Quarter and Mild

Featured Examples

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