Cinnamon Toast Crunch and Milk Bar came together to create a limited-edition do-it-yourself beverage mix, plus two other Milk Bar sweets inspired by the taste of the cinnamon sugar cereal.
Based on Milk Bar's popular Cinnamilk, owner and award-winning chef Christina Tosi created Cinnamon Toast Crunch Cinnamilk Mix, which is designed to be combined with milk—once the product has been "steeped" for five minutes, the mix recreates the flavor of the milk that's left after enjoying a bowl of Cinnamon Toast Crunch cereal.
As part of the collaboration, Cinnamon Toast Crunch and Milk Bar also created two exclusive desserts: the Cinnamon Toast Crunch Milk Bar Pie and the gooey Cinnamon Toast Crunch Marshmallow Cookie, both of which can be found at select Milk Bar locations.
Image Credit: Cinnamon Toast Crunch
What's Driving This Trend
- Limited-edition Beverage Mix
- An opportunity to create exclusive beverage mixes that combine popular brands for unique flavors.
- Cereal-inspired Sweets
- The trend of creating desserts that incorporate the flavors and nostalgia of popular cereals.
- Collaborative Menu Items
- Bringing together two brands to create exclusive menu items that attract customers looking for unique experiences.
Who This Affects Most
- Food and Beverage
- Opportunities to innovate in the food and beverage industry by developing collaborative and cereal-inspired products.
- Hospitality and Restaurants
- Restaurants and hospitality companies can offer exclusive menu items through brand collaborations, attracting customers looking for unique flavors.
- Consumer Packaged Goods
- CPG companies can explore the creation of limited-edition beverage mixes that combine popular brands, appealing to consumers seeking new and exclusive products.
