Category
Fashion
Palette Cases
Trend cluster
Category
Accessible
Skin
Skincare products with luxury branding or ingredients are made cost-accessible.
4.6
Trend score
What's Happening
What is the Accessible Skin trend?
Accessible Skin: In the past few years, a small handful of brands that prioritize functional, science-focused skincare that are cost-accessible have become extremely popular among consumers. Along this thread, brands are now creating luxury branded skincare products that the average person could afford.
Insight
The consumer insight behind the Accessible Skin trend
Consumers of all incomes are concerned with "wellness" and self-care, and bring various rituals and practices into their routines that reflect the desire to maintain their mental and physical well-being. However, the wellness space is often exclusionary, whether it comes to financial status or the various privileges that the target markets for wellness have. Thus, brands that prioritize both quality and cost-accessibility are appealing to a wider, more inclusive market.
Evidence
Examples of the Accessible Skin trend
CategoryFashion
Affordable Microdermabrasion Scrubs
Trader Joe’s Nourish Microdermabrasion Scrub Boosts Vitality
The skincare industry is seeing a rise in affordable, at-home treatment options that mimic professional treatments.
CategoryFashion
Affordable Luxury Skin Care
Coy Beauty Has Launched an Affordable Skincare Line
Brands in the beauty and personal care industry can explore offering more affordable yet high-quality skincare products that cater to middle-income consumers.
CategoryFashion
Ingredient-Focused French Skincare
Typology Makes Simple, Ingredient-Focused Minimalist Skincare
Disruptive innovation opportunity: Bring innovative ingredient-focused skincare products to the market, catering to consumers who prioritize simplicity, effectiveness, and afforda…
CategoryFashion
Sustainable Gen Z Skincare
Plenaire Appeals to Environmentally Conscious Gen Z Consumers
Disruptive innovation opportunity: Rethink traditional beauty and cosmetics industry practices to prioritize eco-friendliness and inclusivity in skincare products.
CategoryFashion
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
The skincare industry can benefit from disruptive innovation by creating affordable, clean, and multi-functional products incorporating luxurious ingredients.
CategoryFashion
Research-Driven Accessible Skincare
Stratia Skin's Products are Made Without Fragrances or Fillers
Opportunity for skincare companies to develop unique, evidence-based formulas that contain only essential ingredients.
Workshop question
How could your brand better prioritize cost-accessibility to appeal to more consumers?
Trend themes
Themes within the Accessible Skin trend
Three behaviours holding the trend together01
Accessible Luxury Skincare
Brands that prioritize both quality and cost-accessibility are appealing to a wider, more inclusive market.
02
Sustainable Skincare for Gen Z
Brands like Plenaire that offer eco-friendly, minimalist, and inclusive Gen Z-targeted products have disrupted the skincare industry.
03
Ingredient-Focused Skincare
Brands like Typology, The Inkey List, and The Ordinary are focused on straightforward formulas with minimal yet highly effective ingredients.
Industry implications
What the Accessible Skin trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Brands in the beauty and personal care industry can refer to accessible luxury and sustainable skincare as disruptive opportunities to appeal to cost-conscious and environmentally conscious consumers.
For
Direct-to-Consumer
The direct-to-consumer industry can reference the growing importance of ingredient-focused and research-driven skincare products that remove fragrances and fillers and focus on essential ingredients.
For
Wellness and Self-Care
Brands that prioritize wellness and self-care should consider these trends in accessible luxury, sustainability, and ingredient-focused skincare products that prioritize both quality and cost-accessibility appealing to a wider, more inclusive market, especially for environmentally and cost-conscious consumers.
Trend signals
Trend signals for Accessible Skin
Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 9%.
Popularity68%
Activity61%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
