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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Accessible Skin

Skincare products with luxury branding or ingredients are made cost-accessible

Trend - In the past few years, a small handful of brands that prioritize functional, science-focused skincare that are cost-accessible have become extremely popular among consumers. Along this thread, brands are now creating luxury branded skincare products that the average person could afford.

Insight - Consumers of all incomes are concerned with "wellness" and self-care, and bring various rituals and practices into their routines that reflect the desire to maintain their mental and physical well-being. However, the wellness space is often exclusionary, whether it comes to financial status or the various privileges that the target markets for wellness have. Thus, brands that prioritize both quality and cost-accessibility are appealing to a wider, more inclusive market.
Workshop Question - How could your brand better prioritize cost-accessibility to appeal to more consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
25,380 Total Clicks
Date Range:
Dec 18 — Aug 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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