Category
Lifestyle
Assisted Choices
Trend cluster
Category
Antibacterial
Travel
Travel products are designed with antibacterial materials and functions.
6.0
Trend score
Trend
What is the Antibacterial Travel trend?
Antibacterial Travel: Items designed for on-the-go use are incorporating antibacterial properties as heightened hygiene remains an ongoing part of consumers' routines. With COVID-19 still being a threat to public health, everything from copper-threaded facemasks to disenfecting backpacks are being used to limit exposore to the virus.
Insight
The consumer insight behind the Antibacterial Travel trend
As most of the world carefully reopens businesses and tries to resume life as normally as possible, there still exists a public health threat that both institutions and consumers are well aware of. While consumers are aware that they can't remain in quarantine limbo forever, they're also more cognizant of their personal hygiene habits than ever before. Thus, they're turning to brands that take these issues just as seriously as they do.
Trend themes
Themes within the Antibacterial Travel trend
Three behaviours holding the trend together01
Antibacterial On-the-Go
With heightened hygiene awareness, consumers are seeking products designed for on-the-go use incorporating antibacterial properties.
02
Smart Hygiene Products
Products like Mask from Myant, Safe Travels Kit for germ-free flights, antibacterial bag for gym-goers and Hygiene20 backpack featuring UV-C light are being developed to support the new normal in a post-COVID world.
03
Travel Hygiene Kits
Travelers are looking for compact, travel-ready solutions like the BluBag from Michelle Hope Skincare, that combines care items and hygiene products, all neatly tucked into a bespoke travel bag.
Industry implications
What the Antibacterial Travel trend means for industry
Where the trend changes the playbookFor
Healthcare Industry
The healthcare industry can utilize antibacterial technologies and materials to develop superior personal protective equipment (PPE) and improve patient safety.
For
Travel and Hospitality Industry
The travel and hospitality industry can provide smart hygiene products, travel hygiene kits, germ-free travel accessories like the Safe Travels Kit, and on-the-go antibacterial products to enhance customers' safety and satisfaction.
For
Sports and Fitness Industry
Sports and fitness brands can develop antibacterial and odor-locking materials to create superior accessories and clothing for gym-goers, athletes, and travelers who seek both comfort and hygiene.
Workshop question
How is your brand accommodating its customers' new habits?
Trend signals
Trend signals for Antibacterial Travel
Trend score 6.0 out of 10, from popularity 85%, activity 84%, freshness 11%.
Popularity85%
Activity84%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Antibacterial Travel trend
7 featured examples from May 13, 2020 to Dec 11, 2021CategoryLifestyle
Antiviral Smart Textile Masks
Myant Launched a Mask Knitted from Copper and Silver Yarns
The development of smart textile materials using copper and silver yarns can revolutionize the manufacturing of masks and other PPE.
CategoryLifestyle
Gear-Sanitizing Backpacks
The 'Hygiene20' Smart Sanitizing Backpack Has a UV-C Light Inside
The backpack industry has an opportunity to incorporate innovative disinfecting technologies in their products and meet the growing demand for hygiene-conscious backpacks.
CategoryFashion
Hygienic Travel Skincare
The BluBag Includes a Mix of Facial Skincare & Hygiene Products
The hospitality industry can benefit from offering hygienic travel skincare products, such as the BluBag, to provide their customers with added peace of mind and enhanced travel e…
CategoryLifestyle
Antibacterial Gym Bags
The SUB 0 'ODEY' Antibacterial Bag Locks in Sweat, Moisture and Odors
The sports gear industry can manufacture more antibacterial products for fitness enthusiasts.
CategoryWorld
Antimicrobial Air Travel Kits
The Safe Travels Kit Comes with Essentials for Comfy Traveling
Opportunity to create more health-focused products and services for the travel industry.
CategoryLifestyle
Antibacterial Copper-Infused Face Masks
The 'CSC01 COPPER SHIELD' Face Mask Kills Germs on Contact
Disruptive innovation opportunity: Integrate antimicrobial technology into healthcare equipment and supplies to prevent the spread of infections in hospitals and clinical settings.
CategoryLife-Stages
Folding Travel-Friendly Car Seats
The 'Taxie' Child Car Seat Offers Impressive Protection
The child car seat industry can take advantage of these disruptive innovations to offer new designs and features for parents and children.
