Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,874 more

Low-Ingredient Care

Skincare products with limited ingredients to simplify formulations

Trend - Some brands in the skincare space are releasing products with limited ingredients in the hopes that they appeal to consumers who prioritize simple routines. These items include everything from moisturizers to facial oils.

Insight - The oversaturation of the skincare space has been good for consumers who truly enjoy the skincare process, but for people who are looking for the most simple routines, it can be a challenge to know what to buy. Opting for products with limited and familiar ingredients is these consumers' go-to, as long as both simplicity and efficacy are promised.
Workshop Question - How is your brand prioritizing consumers who prefer simple routines?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
17,951 Total Clicks
Date Range:
Feb 19 — Aug 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Luxurious Ultra-Hydrating Masks
Luxurious Ultra-Hydrating Masks
Vivier's Product is Effective in Diminishing Fine Lines & Wrinkles
All-in-One Face Creams
All-in-One Face Creams
Particle Face Cream is a Six-in-One Anti-Aging Cream for Men
Ingredient-Focused Skincare
Ingredient-Focused Skincare
Boots Ingredients is a Simple, Minimalist & Affordable Skincare Range
Skin Barrier-Restoring Skincare
Skin Barrier-Restoring Skincare
Lipoid Kosmetik Debuted Two New Skin Care Ingredients
Hair Removal Jellies
Hair Removal Jellies
Nuthing Makes Fun-Focused Hair Removal Solutions for Gen Z
Collagen-Generating Supplements
Collagen-Generating Supplements
BioSil's Capsules Activate Natural Collagen-Producing Enzymes
Anti-Aging Vitamin C Serums
Anti-Aging Vitamin C Serums
Vivier's C E Peptides Serum is Ideal for Normal or Dry Skin
Efficient Age-Defying Serums
Efficient Age-Defying Serums
Vivier's New Ultimage Serum is Effective and Scientifically Backed
Convenient Sun Care Shots
Convenient Sun Care Shots
Dabbly's Sunny Offense Shots Support Skin Health from the Inside Out
Sun Care Gummies
Sun Care Gummies
Dabbly's Gummies are a Unique Way to Get Daily Sun Protection
Hyper-Personalized Skincare
Hyper-Personalized Skincare
Eponyma Uses Algorithms to Create Tailor-Made Products for People
Anti-Aging Azelaic Acid Products
Anti-Aging Azelaic Acid Products
The Ordinary's Azelaic Acid Suspension 10% Fights Signs of Aging
10-Minute Exfoliating Facials
10-Minute Exfoliating Facials
The AHA 30% + BHA 2% Peeling Solution Instantly Rejuvenates Skin
Powerful Brightening Serums
Powerful Brightening Serums
The Ordinary Debuted the Ascorbic Acid 8% + Alpha Arbutin 2%
play_circle_filled Customizable Skincare Systems
Customizable Skincare Systems
Romy's HyLab Supports Personalized Skincare Rituals
Vegan Organic Anti-Aging Solutions
Vegan Organic Anti-Aging Solutions
The House of Life Boasts an Eco-Friendly Line of Skin Products
Nighttime Skincare Supplements
Nighttime Skincare Supplements
HUM Nutrition's Mighty Night is Optimized to Support Beauty Sleep
Luxe Cutting-Edge Skincare
Luxe Cutting-Edge Skincare
La Crème's Formula is Continually Updated Based on Emerging Research
Targeted Eco-Friendly Toothpastes
Targeted Eco-Friendly Toothpastes
Spotlight Oral Care's Toothpaste Tubes are Fully Recyclable
Cold-Pressed Moroccan Argan Oils
Cold-Pressed Moroccan Argan Oils
The Ordinary's Daily Support Hair and Skin Oil is Nourishing
Supersized Skincare Bottles
Supersized Skincare Bottles
The Ordinary is Launching Bigger Sizes of Its Skincare Products
Affordable Skincare Starter Sets
Affordable Skincare Starter Sets
The Ordinary's Kits Address Pigmentation, Congestion & More
play_circle_filled Customized Skincare Subscriptions
Customized Skincare Subscriptions
Optune's Digital Subscription Service Shares Tailored Skincare
Acne-Fighting Face Masks
Acne-Fighting Face Masks
The Ordinary's New Salicylic Acid 2% Masque is Affordable Blemish Control
Caffeinated Low-Cost Eye Treatments
Caffeinated Low-Cost Eye Treatments
The Ordinary Caffeine Solution 5% + EGCG Reduces Puffiness
Personalized Skincare Subscriptions
Personalized Skincare Subscriptions
Skinsei Considers One's Lifestyle Choices for Custom Skincare
Luxe Skincare Advent Calendars
Luxe Skincare Advent Calendars
Kiehl's Advent Calendars are Filled with Its Most Popular Products
Smoothing Eye Treatments
Smoothing Eye Treatments
Kiehl's 'Youth Dose Eye Treatment' is a Fast-Acting, Brightening Solution
Radiance-Boosting Moisturizers
Radiance-Boosting Moisturizers
Kiehl's Glow Formula Skin Hydrator Includes Illuminating Minerals
Firming Hibiscus Masks
Firming Hibiscus Masks
Kiehl's New Overnight Mask is Its First-Ever Firming Mask Treatment
Cold-Pressed Amazonian Oil Masks
Cold-Pressed Amazonian Oil Masks
These New Kiehl's Sheet Masks Plump and Condition the Skin
Vitamin-Rich Preservative Treatments
Vitamin-Rich Preservative Treatments
Kiehl's Best-Selling Concentrate Now Has More Vitamin C
Luxury Oil Skincare Collections
Luxury Oil Skincare Collections
The New Kiehl's Creme de Corps Body Oil Products are Indulgent
Disney-Themed Charitable Cosmetics
Disney-Themed Charitable Cosmetics
Kiehl's Holiday Collection Features a Famous Disney Character
Environmental Skincare Masks
Environmental Skincare Masks
Kiehl's 'Pollutant Defending Masque' Removes Absorbed Impurities