Category
Fashion
Scaled Restraint
Trend cluster
Category
Low-Ingredient
Care
Skincare products with limited ingredients to simplify formulations.
3.0
Trend score
Trend
What is the Low-Ingredient Care trend?
Low-Ingredient Care: Some brands in the skincare space are releasing products with limited ingredients in the hopes that they appeal to consumers who prioritize simple routines. These items include everything from moisturizers to facial oils.
Insight
The consumer insight behind the Low-Ingredient Care trend
The oversaturation of the skincare space has been good for consumers who truly enjoy the skincare process, but for people who are looking for the most simple routines, it can be a challenge to know what to buy. Opting for products with limited and familiar ingredients is these consumers' go-to, as long as both simplicity and efficacy are promised.
Trend themes
Themes within the Low-Ingredient Care trend
Three behaviours holding the trend together01
Low-Ingredient Skincare
Brands are releasing skincare products with limited ingredients to appeal to consumers who prioritize simple routines.
02
Personalized Skincare Subscriptions
Skincare companies are incorporating personalization into their product offerings through tailored subscription boxes based on individual skin profiles.
03
High-Performance Anti-Aging Creams
Skincare companies are tapping into advanced technology and self-regeneration power to create anti-aging creams that target specific skin concerns for visible results.
Industry implications
What the Low-Ingredient Care trend means for industry
Where the trend changes the playbookFor
Skincare Industry
These trends represent opportunities for companies in the skincare industry to cater to consumers' changing preferences and needs.
For
Technology Industry
The use of advanced technology and data collection for personalization creates opportunities for the technology industry to provide innovative solutions for skincare companies.
For
Natural Ingredients Industry
The shifting focus towards limited ingredient skincare and plant-derived antioxidants creates opportunities for the natural ingredients industry to supply raw materials for skincare products.
Workshop question
How is your brand prioritizing consumers who prefer simple routines?
Trend signals
Trend signals for Low-Ingredient Care
Trend score 3.0 out of 10, from popularity 44%, activity 38%, freshness 9%.
Popularity44%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Low-Ingredient Care trend
4 featured examples from Feb 8, 2019 to Mar 24, 2020CategoryFashion
Custom Skincare Subscriptions
ELSI Beauty's Solutions Specifically Care for the Microbiome
Opportunity to disrupt the beauty industry by offering personalized and science-based skincare solutions.
CategoryFashion
High-Performance Anti-Aging Creams
Shiseido's Vital Perfection Line Firms, Brightens and Lifts
Opportunity for cosmetic companies to incorporate self-regeneration technology and innovative ingredients in their anti-aging skincare product lines.
CategoryFashion
Calming Hemp Facial Oils
Kiehl's Newest Product Contains 60% Cannabis Sativa Seed Oil
The skincare industry can explore the use of botanical oils and extracts to develop innovative and natural products that cater to various skin concerns.
CategoryFashion
Bark-Derived Antioxidant Skincare
Pycnogenol 5% is a Potent, Plant-Derived Antioxidant
Companies in the cosmetics industry can tap into the growing demand for no-frills, plant-derived antioxidant skincare products.
