If you're looking for a way to beat the winter chill, Swiss Miss' new Lucky Charms Hot Chocolate is the perfect pick me up.
Instagram snack sleuth @candyhunting recently announced that Swiss Miss will be debuting a Lucky Charms Hot Chocolate in the very near future. According to the packaging, the hot chocolate is made with premium imported cocoa for a rich chocolate flavor. But instead of the usual mini marshmallows, the mix contains the colorful cereal marshmallows found in Lucky Charms cereal. The result is a warm and sweet drink with a little pop of color on top. In other words, this new hot chocolate is 'magically delicious.'
Though Conagra Brands has not provided an official release date, expect to see the hot cocoa mix on store shelves soon.
Image Credit: <i> @candyhunting.</i>
What's Driving This Trend
- Cereal-flavored Hot Chocolates
- Disruptive innovation opportunity: Exploring unique flavor combinations in hot chocolate drinks by incorporating popular cereal flavors like Lucky Charms.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Creating new and exciting products in the hot chocolate market by infusing it with familiar cereal flavors.
- Snack
- Disruptive innovation opportunity: Experimenting with unconventional ingredients and flavors in hot chocolate mixes to attract adventurous snackers looking for unique experiences.
- Confectionery
- Disruptive innovation opportunity: Collaborating with popular cereal brands to develop cereal-flavored hot chocolate products that combine the love for chocolate and childhood cereals.
