Participatory Advertising

Low-interactivity ads conveniently engage & capture attention
Implications - A full-fledged interactive campaign can sometimes be a double-edged sword for marketers. On one hand, it offers superior consumer engagement; on the other, it takes the consumer more time and effort -- for example, the consumer has to visit the brand's microsite or play a game via his iPhone. One way to enhance engagement without "inconveniencing" the consumer is participatory advertising -- ads that ask consumers to participate in a simple way, such as touching their TV screens, searching for a word or simply plugging in their earphones. These ads are simple, yet still clever and engaging, offering the benefits of interactive advertising without requiring a high level of commitment from an already busy consumer.
SCORE: 4.7
Warm Top 6 Examples: 29,154 Total Clicks Jun 11 - Mar 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Gagafied Car Editorials - The 'Another Day, Another Adventure' for Mini Cooper Editorial is Dynamic
SCORE: 6.3
V. Hot 16,323 Clicks Pub: Jan 3, 12
Gagafied Car Editorials
The 'Another Day, Another Adventure' for Mini Cooper Editorial is Dynamic
The 'Another Day, Another Adventure' editorial for Mini Cooper in the latest issue of Dazed and Confused features a compilation of stunning student work. These elaborate and intricate fashions show a daring… [More]
Plug and Play Print Ads - The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
SCORE: 6.1
Warm 4,769 Clicks Pub: Jun 15, 11
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
Print advertising may be a dying medium with the rapid rise of the Internet and social media, but, with the Skol Sensation audio print ads, companies can make print advertising interactive and tech-savvy,… [More]
TV Detective Ads - The Fox Crime India Campaign is Looking for People to Solve the Case
SCORE: 2.8
Warm 2,922 Clicks Pub: Dec 10, 11
TV Detective Ads
The Fox Crime India Campaign is Looking for People to Solve the Case
The Fox Crime India campaign centers around pixelated images of three objects: a shoe, a cellphone and what appears to be a key. Accompanied by the statement, "Detectives wanted to solve photographs case,"… [More]
Sweet-Issuing Billboards - The Mr. Kipling Cake Dispenser in London Uses Experiential Marketing
SCORE: 5
Mild 2,570 Clicks Pub: Mar 19, 12
Sweet-Issuing Billboards
The Mr. Kipling Cake Dispenser in London Uses Experiential Marketing
Actress and star of the sitcom ‘Gavin & Stacey’ Joanna Page is promoting the Mr. Kipling Cake Dispenser, an experiential marketing campaign that sees the dispensing of a free angel slice... [More]
Comically Interactive Ads - The Skittles Touch Commercials Reward Viewer Participation
SCORE: 4
Mild 1,692 Clicks Pub: Mar 19, 12
Comically Interactive Ads
The Skittles Touch Commercials Reward Viewer Participation
As the narrator for the new ‘Skittles Touch’ ad campaign instructs, “touch the rainbow, seriously, put your finger on the screen,” the new commercial encourages viewers to break the... [More]
Satiny Skin Ads - The Cetaphil 2011 Campaign Uses Satin Cloth Instead of Paper
SCORE: 3.6
Untested 878 Clicks Pub: Jun 13, 11
Satiny Skin Ads
The Cetaphil 2011 Campaign Uses Satin Cloth Instead of Paper
Since most people are slowly getting over paper in all forms, the Cetaphil 2011 ad campaign seems like a natural way to spice things up. Instead of being printed on typical magazine paper, it has been… [More]