The Kiss 102.1 FM ad campaign celebrates the radio station's 10th year honoring rock classics. Considering that rock is making a huge impact lately in the pop music industry, I feel like these print ads couldn't have come at a better time.
Conceived and executed by Sao Paulo-based ad agency Lua Branca, the Kiss 102.1 FM ad campaign shows just how monumental rock icons such as Gene Simmons of KISS fame and John Lennon of Beatles fame really are in the world. Of course, they wouldn't be rock 'n' roll icons if they weren't rocking out even as statues, which is exactly what they are doing in these prints.
The Kiss 102.1 FM ad campaign was art directed by Caio Grafietti and photographed by Alexandre Rielo.
Stats for Monumental Radio Ads
Trending: Older & Mild
Research: 3,423 clicks in 259 w
Interest: 4 minutes
Concept: Kiss 102 1 FM
Related: 43 examples / 33 photos
Segment: Neutral, 12-35
Comparison Set: 16 similar articles, including: calorie-killing campaigns, vertical panoramic camera-phones, and leg-baring campaigns.
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