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Score: 5.8
Hot Top 4 Examples: 16,528 Total Clicks Date Range: Nov 11 - Aug 12
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Hi-tech devices enable everyday consumers to be digital artists
Implications - Previously, only the most skilled illustrators adept at using virtual drawing tools could create stunning pieces of digital art. But now, more and more brands are creating hi-tech drawing devices and apps that enable even the most average artist and illustrator to create a digital masterpiece. Perfect for everyday consumers who love to get creative, these virtual doodling tools open up the art world to anyone and everyone. [More]
Score: 4.6
Warm Top 4 Examples: 5,168 Total Clicks Date Range: Oct 11 - Aug 12
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Innovations making it easier for busy consumers to stay pious
Implications - As consumers take on busier schedules, it's natural for important activities, such as fitness, travel and even religion to fall further down the to-do list. However, with modern technology, more innovations are coming to the fore that allow devout consumers to actively and conveniently practice their religions, whether it's through a sin-confessing app or a Christian-themed tablet. While these innovations modernize religion (and perhaps, some may argue, dilute it), they ensure a stressed consumer can still be zealous about practicing his or her faith. [More]
Score: 3.5
Mild Top 4 Examples: 10,767 Total Clicks Date Range: Jan 12 - Aug 12
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Immortalizing popular figures by turning them into figurines
Implications - When it comes to celebrities and famous figures, we all want a piece, which explains the gigantic market for celebrity products, ranging from clothes to fragrances to even dirty bath water. Another way consumers can now indulge in their celebrity obsession is by purchasing dolls and toys in the likeness of these famous individuals, such as Kate Middleton, Karl Lagerfeld, Steve Jobs, President Obama and more. While these people may not be action heroes, per se, immortalizing them in such a way points to society's reliance on powerful figures who have the potential and ability to create change and influence our decisions. [More]
Score: 6.3
Hot Top 4 Examples: 64,825 Total Clicks Date Range: May 12 - Jul 12
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Rise in more compact and minimalist hotels & accommodations
Implications - While many consumers still love to be pampered when they go on vacation, others are preferring practicality over luxury. Hotel owners and designers, in response, are developing minimalist and compact establishments that provide a comfortable stay without going over the top. This keeps costs low for both the hotel and the customer, while at the same time saves space and provides environmental benefits through minimized waste. [More]
Score: 3.8
Mild Top 4 Examples: 11,122 Total Clicks Date Range: Oct 11 - Jul 12
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Using social media apps to create extremely personal marketing messages
Implications - Facebook is an advertising platform that brands today simply can't ignore, and it's helping marketers in more ways than one. While the privacy issue still exists, many young consumers are not hesitant to share their personal profile information with brands; in response, brands are using social media apps to snatch up a person's Facebook Timeline information to create extremely customized campaigns that range from quirky musicals to custom fragrances. Recently, a site called 'Take This Lollipop' even spotlighted the potential dangers of readily sharing personal information with social media apps by, ironically, asking visitors to share their Facebook information. Regardless, customizing campaigns in this way is allowing brands to hyper-target and reach their customers in an unprecedented way. [More]
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Score: 5.1
Warm Top 4 Examples: 74,725 Total Clicks Date Range: Feb 12 - Jul 12
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Engaging customers through an exciting and entertaining retail experience
Implications - To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember. [More]
Score: 4.3
Mild Top 4 Examples: 30,174 Total Clicks Date Range: Oct 11 - Jul 12
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Products built with adjustability to accommodate growing children
Implications - As both parents and designers know, caring for a child is expensive. As children get older, products that once fit them as babies are no longer suitable, meaning that parents must continue to spend money on new products. However, there is a growing direction in 'kidaptive design,' designs that are adjustable and adaptable to a growing child's needs. These include everything from furniture to footwear that will adjust in width and height, ensuring the product can still be used by the child and thereby alleviating financial stress from parents. [More]
Score: 3.5
Mild Top 4 Examples: 20,683 Total Clicks Date Range: Jan 12 - Jul 12
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Inventions helping the visually impaired navigate the world around them
Implications - While the World Health Organization reports that there are 285 million visually impaired people around the world, until very recently this large consumer group has received only mild attention from innovators and brands. In the last few years tech companies have begun focusing on the development of electronics and gadgets, such as braille cellphones, for the visually impaired, and now, an increasing number of inventions are coming to the fore. Ranging from shopping aids to hi-tech walking sticks, these innovations are helping visually impaired people around the world perform everyday activities more easily and efficiently than ever before. [More]
Score: 4.8
Warm Top 4 Examples: 6,957 Total Clicks Date Range: Jul 11 - Jul 12
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Adding interactive and engrossing elements to poetry & other literature
Implications - Over the past few years, digital reading mediums have turned the literary world on its head. As more consumers accept e-reading devices, however, a new wave of interactive literature is coming to the fore, providing readers with a more engaging and immersive experience. Whether an interactive website filled with poetry or a library that promotes its books through engaging, interactive means, this development in literature may be just what the industry needs to get people excited about books and reading once more. [More]
Score: 3.6
Mild Top 4 Examples: 8,727 Total Clicks Date Range: Sep 11 - Jul 12
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Inviting customers to be part of the design and promotion process
Implications - Last year, we wrote about 'Democratized Selling,' in which retailers are crowdsourcing design ideas (particulary in clothing) to ensure that production meets demand. The trend has continued, and now there are even more variations of this "inclusive" method of retail. More brands are inviting their customers to be part of the entire process, from design to promotion, asking for feedback on products and encouraging them to promote the goods in exchange for rewards. These systems benefit both sides: not only do they help brands in assessing demand and marketing their goods, but they also empower consumers. [More]