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Shoppertainment
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Imposed Interaction
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Shoppertainment
Engaging customers through an exciting and entertaining retail experience
Implications - To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember.
| Score: 5.8 |
This Year and Warm
Top 6 Examples:
Date Range:26,473 Total Clicks Jan 12 - Jul 12 |
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Pop-Up Shopping PodsThe Nike+ FuelstationsThe Nike+ FuelStations are the latest developments from the Nike+ brand that focuses on bringing brands into the interactive era. The designs are interactive shopping pods in which users can enjoy a... [More] |
Interactive Digital ShowroomsAudi City Will Provide Customers With a New Buying ExperienceThe next level of car-buying is here, with Audi City, which is set to revolutionize the auto industry. Audi City is an immersive digital showroom that allows customers to explore the different Audi... [More] |
Linguistic Retail CampaignsSelfridges 'Words Words Words' Celebrates Power of Written WordThe retail world is exceedingly visual as people shop by taking in colors, patterns, design details and the like, but the Selfridges 'Words Words Words' campaign aims to emphasize the power of the written… [More] | |||||||||
Cinematic Couture ShopsLouis Vuitton 'Roma Etoile' Boutique Will House a Small TheaterThe Louis Vuitton 'Roma Etoile' boutique has opened in Italy in a historical cinema, which has been redesigned by architect Peter Marino into the first Louis Vuitton Maison line of boutiques.
The new… [More] |
Furniture Store Slumber PartiesIKEA Sleepover Offers Fans a Night of Fun & PamperingDon't you always wish you could spend the night in one of the many super-comfy beds you see when furniture-shopping? The IKEA sleepover, an event held at the end of November, let customers do just that!… [More] |
Boutique Simulation GamesStylmee Lets Users Curate & Sell Fashion Products in a Virtual StoreMerging entrepreneurship, fashion and virtual gaming in one, Stylmee is an online simulation game that makes you the owner of a virtual fashion boutique. Players take on the role of stylist, buyer... [More] | |||||||||
