Shoppertainment

Engaging customers through an exciting and entertaining retail experience
Implications - To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember.
SCORE: 4.8
Warm Top 6 Examples: 76,426 Total Clicks Jan 12 - Jul 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Pop-Up Shopping Pods - The Nike+ Fuelstations
SCORE: 6.6
Hot 50,141 Clicks Pub: Mar 18, 12
Pop-Up Shopping Pods
The Nike+ Fuelstations
The Nike+ FuelStations are the latest developments from the Nike+ brand that focuses on bringing brands into the interactive era. The designs are interactive shopping pods in which users can enjoy a... [More]
Interactive Digital Showrooms - Audi City Will Provide Customers With a New Buying Experience
SCORE: 5.1
Warm 14,337 Clicks Pub: Jul 24, 12
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
The next level of car-buying is here, with Audi City, which is set to revolutionize the auto industry. Audi City is an immersive digital showroom that allows customers to explore the different Audi... [More]
Linguistic Retail Campaigns - Selfridges 'Words Words Words' Celebrates Power of Written Word
SCORE: 5.3
Warm 5,862 Clicks Pub: Feb 1, 12
Linguistic Retail Campaigns
Selfridges 'Words Words Words' Celebrates Power of Written Word
The retail world is exceedingly visual as people shop by taking in colors, patterns, design details and the like, but the Selfridges 'Words Words Words' campaign aims to emphasize the power of the written… [More]
Cinematic Couture Shops - Louis Vuitton 'Roma Etoile' Boutique Will House a Small Theater
SCORE: 3
Mild 2,246 Clicks Pub: Feb 1, 12
Cinematic Couture Shops
Louis Vuitton 'Roma Etoile' Boutique Will House a Small Theater
The Louis Vuitton 'Roma Etoile' boutique has opened in Italy in a historical cinema, which has been redesigned by architect Peter Marino into the first Louis Vuitton Maison line of boutiques. The new… [More]
Furniture Store Slumber Parties - IKEA Sleepover Offers Fans a Night of Fun & Pampering
SCORE: 4.5
Mild 2,127 Clicks Pub: Jan 3, 12
Furniture Store Slumber Parties
IKEA Sleepover Offers Fans a Night of Fun & Pampering
Don't you always wish you could spend the night in one of the many super-comfy beds you see when furniture-shopping? The IKEA sleepover, an event held at the end of November, let customers do just that!… [More]
Boutique Simulation Games - Stylmee Lets Users Curate & Sell Fashion Products in a Virtual Store
SCORE: 3.7
Mild 1,713 Clicks Pub: Jul 24, 12
Boutique Simulation Games
Stylmee Lets Users Curate & Sell Fashion Products in a Virtual Store
Merging entrepreneurship, fashion and virtual gaming in one, Stylmee is an online simulation game that makes you the owner of a virtual fashion boutique. Players take on the role of stylist, buyer... [More]