The 'BMW South Africa: Interactive Video Projection' is Simply Effective

By: Josh Mears - Published: Jan 23, 2012 • References: facebook & creativity-online
Car enthusiasts start your engines, BMW South Africa has released its ‘1 Series’ Interactive Video Projection and has utilized social media and interactive racing promotion to make sure it gets off with a bang. The event took place across various locations in South Africa, which were all virtually connected to each other, and the Internet.

The goal of BMW South Africa’s interactive racing promotion was to engage potential car buyer and land create a captive audience to spread the news about the new line of cars its releasing. The promotion used projected video screens onto scaffolding and large buildings, which showcased a simple but effective racing game in which each of the competitors choose one of the newly released cars and drive around the track.

The participants in the outdoor interactive racing promotion were given an Android tablet to use as a controller, while crowds started forming. The event was an overwhelming success as the buzz created from this event had many people in communities and on the web excited for BMW South Africa’s launch of its 1 Series line. Stats for Social Media Road Races Trending: Older & Chilly
Research: 8,199 clicks in 225 w
Interest: 3.1 minutes
Concept: Interactive Racing Promotion
Related: 66 examples / 51 photos
Segment: Males, 12-55
Comparison Set: 24 similar articles, including: custom commercials, interactive busvertising, and interactive tables and floors.