Greenteractive

Campaigns and innovations promoting eco living through interactivity
Implications - Our ultimate goal may be to live greener lifestyles, but everyday distractions make it hard for anyone to stick to an environmental program when there's no incentive or fun to be had. As such, there has been a number of interactive campaigns and apps that encourage consumers to partake in eco-friendly activities by hooking them in with an engaging activity or reward. Providing an enjoyable interactive way to go green, these innovations ensure that consumers take on eco-friendly habits and maintain them.
SCORE: 4.3
Mild Top 6 Examples: 13,890 Total Clicks Apr 12 - Jul 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Energy-Producing Playgrounds - TGO Green Energy Gym Technology Harnesses People-Power
SCORE: 5.5
Warm 5,000 Clicks Pub: Jul 8, 12
Energy-Producing Playgrounds
TGO Green Energy Gym Technology Harnesses People-Power
The Great Outdoor Gym Company has unveiled the TGO Green Energy Gym Technology to add to their existing collection of outdoor gyms across the United Kingdom. These provide office workers trapped... [More]
Waste-Reducing Apps - 'Zero Gachis' Lets Shoppers Know When Fresh Food is About to Expire
SCORE: 4.6
Mild 4,292 Clicks Pub: May 23, 12
Waste-Reducing Apps
'Zero Gachis' Lets Shoppers Know When Fresh Food is About to Expire
“Waste not, want not” is how the saying goes and that’s what at the center of Zéro Gâchis. Grocery stores throw away tons and tons (yes, literal tons) of food each year and much... [More]
Organic Food Fighters - Stonyfield Farms' 'Be a Food Superhero' Campaign Advises Healthy Eating
SCORE: 3.8
Mild 1,416 Clicks Pub: Jun 28, 12
Organic Food Fighters
Stonyfield Farms' 'Be a Food Superhero' Campaign Advises Healthy Eating
The StonyField Farms’ ‘Be a Food Superhero’ campaign is a fun and entertaining effort by the organic foods brand to promote healthier eating of organic foods, which the brand... [More]
Social Energy Saving Apps - The Facebook Utility Usage Function Shares Power Consumption Online
SCORE: 4
Mild 800 Clicks Pub: Apr 4, 12
Social Energy Saving Apps
The Facebook Utility Usage Function Shares Power Consumption Online
The Facebook utility usage function is a social media application that puts one’s energy consumption on blast by sharing it with friends and family across the Internet. Facebook, the Natural... [More]
Internet-Supported Gardens - Bitponics Hydrophonics Program Assists Through Sensors
SCORE: 3.9
Mild 1,447 Clicks Pub: May 27, 12
Internet-Supported Gardens
Bitponics Hydrophonics Program Assists Through Sensors
There are many documentaries meant to slander the food industry and how unhealthy the entire process has become, which is why many people opt to grow their own food in their backyards, now made... [More]
Virtual Green Abode Builders - The LG 'My Eco Home' Campaign Asks You to Create Your Dream House
SCORE: 3.5
Mild 935 Clicks Pub: Jul 3, 12
Virtual Green Abode Builders
The LG 'My Eco Home' Campaign Asks You to Create Your Dream House
Start building your own eco-friendly house with the LG ‘My Eco Home’ builder, an interactive online app that lets you build your dream home using LG’s eco-friendly Core-Tech... [More]
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