Superstar

The Feeding the 5,000 Initiative Sheds Light on Wasted Food

By: Meghan Young - Published: • References: guardian & psfk
The Feeding the 5,000 initiative brings to light a sad fact of modern society. There are many people who loath eating misshapen fruits and vegetables, which leads to a huge waste of food that would otherwise be able to feed hundreds if not thousands of people.

Spearheaded by food waste expert Tristram Stuart, the Feeding the 5,000 initiative was a coalition of Fareshare, FoodCycle, Love Food Hate Waste and Friends of the Earth. They took to Trafalgar Square in London, serving free lunches to visitors and citizens alike. The produce used in these meals were supplied directly from farmers who sell their goods to supermarkets, which avoid cosmetically imperfect fruits and vegetables because they deem them unsellable. Stats for Misshapen Produce Meals Trending: Older & Chilly
Traction: 250 clicks in 148 w
Interest: 0.9 minutes
Concept: Feeding The 5 000
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: curated ethical boxes, one-for-one glasses, and peace perfumes.