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Pride Branding (UPDATE)
The rise of LGBT-friendly innovations, products & messages
Implications - In 2011, it was estimated by the UCLA School of Law's Williams Institute that approximately 9 million, or 3.8 percent, of Americans identify themselves as gay, lesbian, bisexual or transgender. The figure continues to grow as more consumers begin to feel comfortable about openly displaying their sexual orientations, augmented further by the number of LGBT pride festivals taking place across North America each year. Now, more brands are also showing their support through special products and marketing messages, and while some companies have received backlash from anti-gay consumers, the overall message of equality and rights is more powerful than any angry and ignorant comments derived by the brand for the campaign.
| Score: 5.1 |
This Year and Mild
Top 6 Examples:
Date Range:7,547 Total Clicks Sep 11 - Jun 12 |
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Featured Examples | |||||||||||
LGBT-Celebrating SneakersThe Nike 2012 Pride Pack Applauds Gay Community AchievementsAmerican Pride Week is just around the corner and the Nike 2012 Pride Pack collection has started to hit the market just in time to celebrate the nation’s biggest LGBT event. This year is... [More] |
LGBT Cookie CampaignsThe OREO 'Pride' Ad is Supportive, Adorable and ColorfulThough only made up of one image at present, this OREO Pride ad is a clever digital creation that was recently posted on the brand’s Facebook site.
The center of much attention and a bit of... [More] |
Worldwide Pride Parade ChartsThis LGBT Infographic Shows How It's Celebrated Around the GlobePride week is just around the corner and this LGBT infographic shows how people are celebrating around the world.
Many countries around the world embrace the idea of pride parades and look forward... [More] | |||||||||
Campy Coffee BrandsGay Coffee Raises Awareness with Same-Sex Supportive BrewsDebuted at the Castro Street Fair in San Francisco on 2 October, Gay Coffee is a line of gay-themed coffee that features campy artwork on the front of the packaging with awareness-raising cultural and… [More] |
LGBT-Friendly GamingA Closed World Will Help You Empathize With Others' LifestylesAfter research by its parent institute indicated that video games do not handle LGBT issues well, the Singapore-based MIT Labs began development on A Closed World.
The free-to-play browser game throws… [More] |
Heartfelt Pride Short Films‘Together’ by Jeff Feuerzeig Reveals Life Tales of ComingPride week is here and Google+ and Pride Toronto has teamed up to present a series of short films by Jeff Feuerzeig that shows the love of life from LGBT individuals.
Entitled ‘Together,’ this... [More] | |||||||||
