Physical Virtual

Providing both an augmented reality and tangible experience in one
Implications - According to Forrester Research, Inc., online shopping in the United States will increase to $327 billion by the year 2016. This is no small number, but while online shopping is convenient, one thing shoppers don't get is a semblance of physicality -- a tangible store experience -- which may make online shopping a less pleasurable experience. However, bridging the gap between the physical retail store and the completely virtual shop are "stores" that provide a physical environment but virtual, or augmented reality, goods. This combination of virtual and physical works to satiate the appetite for virtuality while at the same time providing the comforting aspects of a physical environment.
SCORE: 4.9
Mild Top 6 Examples: 70,311 Total Clicks Nov 11 - Jun 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Pop-Up Shopping Pods - The Nike+ Fuelstations
SCORE: 6.6
Hot 47,171 Clicks Pub: Mar 18, 12
Pop-Up Shopping Pods
The Nike+ Fuelstations
The Nike+ FuelStations are the latest developments from the Nike+ brand that focuses on bringing brands into the interactive era. The designs are interactive shopping pods in which users can enjoy a... [More]
Scannable Window Shopping - John Lewis Virtual Shop Lets People Conveniently Click and Collect
SCORE: 5.7
Warm 11,888 Clicks Pub: Dec 1, 11
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
It looks like some brands are using QR codes to full advantage this holiday season, and British retailer John Lewis is one of them. The John Lewis virtual shop has been launched in Brighton, and it's a… [More]
Virtual Subway Supermarkets - Homeplus Uses Clever Marketing Campaign to Become Number One
SCORE: 5.3
Mild 3,410 Clicks Pub: Jun 25, 12
Virtual Subway Supermarkets
Homeplus Uses Clever Marketing Campaign to Become Number One
While most businesses sell their products in grocery stores, Homeplus decides to sell theirs in a virtual subway supermarket. Homeplus is Korea’s second largest home goods store chain next... [More]
Scannable Product Deliveries - Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
SCORE: 4.6
Mild 6,230 Clicks Pub: Jun 12, 12
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
Walmart and Proctor & Gamble are launching a set of “@PGMobile Trucks” in Manhattan, New York, to deliver P&G products directly to consumers. Food trucks have become a go-to... [More]
Real-Life App Stores - The Openspace Store is a Physical Retail Shop That Sells Apps
SCORE: 4.3
Mild 1,026 Clicks Pub: Dec 12, 11
Real-Life App Stores
The Openspace Store is a Physical Retail Shop That Sells Apps
The usual goal of a brick-and-mortar retail store is to get online, but recently it seems more companies are going backward from online to offline, and the Openspace store is one of them. The Openspace… [More]
Digital Holiday Donations - The eBay Give a Toy Store Lets You Donate Toys by Scanning
SCORE: 1.9
Untested 586 Clicks Pub: Nov 21, 11
Digital Holiday Donations
The eBay Give a Toy Store Lets You Donate Toys by Scanning
The eBay Give a Toy Store in San Francisco and New York makes it easy for shoppers to donate toys by just scanning QR codes with their mobile phones. These stores feature interactive storefronts, showcasing… [More]