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Physical Virtual
Providing both an augmented reality and tangible experience in one
Implications - According to Forrester Research, Inc., online shopping in the United States will increase to $327 billion by the year 2016. This is no small number, but while online shopping is convenient, one thing shoppers don't get is a semblance of physicality -- a tangible store experience -- which may make online shopping a less pleasurable experience. However, bridging the gap between the physical retail store and the completely virtual shop are "stores" that provide a physical environment but virtual, or augmented reality, goods. This combination of virtual and physical works to satiate the appetite for virtuality while at the same time providing the comforting aspects of a physical environment.
| Score: 5.8 |
This Year and Mild
Top 6 Examples:
Date Range:23,615 Total Clicks Nov 11 - Jun 12 |
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Featured Examples | |||||||||||
Pop-Up Shopping PodsThe Nike+ FuelstationsThe Nike+ FuelStations are the latest developments from the Nike+ brand that focuses on bringing brands into the interactive era. The designs are interactive shopping pods in which users can enjoy a... [More] |
Scannable Window ShoppingJohn Lewis Virtual Shop Lets People Conveniently Click and CollectIt looks like some brands are using QR codes to full advantage this holiday season, and British retailer John Lewis is one of them. The John Lewis virtual shop has been launched in Brighton, and it's a… [More] |
Virtual Subway SupermarketsHomeplus Uses Clever Marketing Campaign to Become Number OneWhile most businesses sell their products in grocery stores, Homeplus decides to sell theirs in a virtual subway supermarket.
Homeplus is Korea’s second largest home goods store chain next... [More] | |||||||||
Scannable Product DeliveriesWalmart and P&G's PGMobile Trucks Offer Convenience & AccessibilityWalmart and Proctor & Gamble are launching a set of “@PGMobile Trucks” in Manhattan, New York, to deliver P&G products directly to consumers. Food trucks have become a go-to... [More] |
Real-Life App StoresThe Openspace Store is a Physical Retail Shop That Sells AppsThe usual goal of a brick-and-mortar retail store is to get online, but recently it seems more companies are going backward from online to offline, and the Openspace store is one of them.
The Openspace… [More] |
Digital Holiday DonationsThe eBay Give a Toy Store Lets You Donate Toys by ScanningThe eBay Give a Toy Store in San Francisco and New York makes it easy for shoppers to donate toys by just scanning QR codes with their mobile phones. These stores feature interactive storefronts, showcasing… [More] | |||||||||
