The eBay Give a Toy Store in San Francisco and New York makes it easy for shoppers to donate toys by just scanning QR codes with their mobile phones. These stores feature interactive storefronts, showcasing many toys like a teddy bear, a toy train, a cowboy on a horse and many others.
The shopper can just download the eBay app and aim his or her mobile phone at the QR code of the toy they would like to donate (the code shows donation amounts between $2 and $25). Once the shopper confirms the donation, the toy is ready to make a kid's holidays happier. The donations from these storefronts will benefit the charity Toys for Tots.
These storefronts are animated, and shoppers have a great time interacting with them while making their donation.
Stats for Digital Holiday Donations
Trending: Older & Chilly
Research: 671 clicks in 235 w
Interest: > 3 minutes
Concept: EBay Give A Toy Store
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
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