The Lupe Fiasco QR Code Interactively Promotes 'Lasers'

By: Meghan Young - Published: Feb 6, 2011 • References: lupefiasco & psfk
Shining promisingly in New York's Union Square is the Lupe Fiasco QR code. This unique promotional stunt for his upcoming album 'Lasers' offers a chance for fans to pre-order in a fun, interactive way and get bonus additional content.

Scannable with only RedLaser technology, the Lupe Fiasco QR Code is creative, engaging and, at the end of the day, fun. Kudos to the creative team behind this killer idea. Stats for Scannable Album Pre-Orders Trending: Older & Warm
Research: 5,354 clicks in 276 w
Interest: 4 minutes
Concept: Lupe Fiasco QR Code
Related: 33 examples / 25 photos
Segment: Neutral, 12-55
Comparison Set: 12 similar articles, including: tortilla qr codes, interactive gift wrap, and pixelated pirate fashion.