The P & G Virtual Drugstores Open in Prague Subway Stations

By: Parul Rohatgi - Published: Nov 2, 2011 • References: & adage
For those who do not have time to shop, the P & G Virtual Drugstores opened recently in Prague are great way to buy on the go. One simply has to use their mobile phone to scan the code, and the groceries are delivered.

Customers can shop for brands like Ariel, Pampers, Old Spice, Pantene and other P & G brands by just using their mobile phone. More brands and products will be added to the P & G Virtual Drugstores in the near future.

The way it works is that customers can see huge posters of products for sale on the walls of the subway station, along with their prices and QR codes. The customers can capture QR codes of the products that they want to purchase using their mobile phones, and these are sent to for fulfillment. P & G is guaranteeing free second-day delivery of products purchased. Stats for QR Scanned Shopping Trending: Older & Average
Research: 5,016 clicks in 237 w
Interest: 2.1 minutes
Concept: Virtual Drugstores In Subway Stations
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: infinite virtual 3d libraries, sketches-only virtual boutiques, and real-life video games.