Musgrave is Installing Electronic Shelf Labels in Stores
Michael Hemsworth — February 1, 2022 — Business
References: musgravegroup & talkingretail
Musgrave has announced that it will be rolling out electronic shelf labels (ESLs) in Northern Ireland stores in a bid to help improve efficiency for store staff as well as shoppers. The initiative will feature technology from Pricer, and will be rolled out to Centra and SuperValu stores where it will be used for centralizing pricing as well as promotions in a real-time manner. The labels are hoped to support the large percentage of shoppers who are more likely to purchase a product in-store when access to information is laid out clearly in from of them in a digital manner.
Head of IT at Musgrave Michael Devlin commented on the launch of the electronic shelf labels saying, "By automating the pricing process, crucial time is freed up to work on value-adding activities, such as merchandising, replenishing stock and assisting shoppers, along with improving staff satisfaction as more time is spent on the shop floor rather than in the back office for price and promotional changeovers. As the prices are updated instantly, ensuring the price displayed on the shelf is always the same as at the till-point, we can further increase customer satisfaction and confidence.”
Head of IT at Musgrave Michael Devlin commented on the launch of the electronic shelf labels saying, "By automating the pricing process, crucial time is freed up to work on value-adding activities, such as merchandising, replenishing stock and assisting shoppers, along with improving staff satisfaction as more time is spent on the shop floor rather than in the back office for price and promotional changeovers. As the prices are updated instantly, ensuring the price displayed on the shelf is always the same as at the till-point, we can further increase customer satisfaction and confidence.”
Trend Themes
1. Electronic Shelf Labels - The use of electronic shelf labels for centralizing pricing and promotions in a real-time manner creates an opportunity for retailers to automate the pricing process and increase customer satisfaction.
2. Real-time Promotion Updates - The ability to update promotions in real-time using electronic shelf labels creates an opportunity for retailers to quickly adapt to market trends and preferences and better engage with customers.
3. Digitized Store Experience - Digitizing the in-store shopping experience using electronic shelf labels creates an opportunity for retailers to improve efficiency, reduce costs and improve customer satisfaction.
Industry Implications
1. Retail - Retailers can use electronic shelf labels to digitize their stores and provide a modern shopping experience, which can help improve efficiency, reduce costs and increase customer satisfaction.
2. Technology - The use of electronic shelf labels in retail creates an opportunity for technology providers to develop innovative solutions that can help retailers digitize their stores and provide a more efficient and convenient shopping experience.
3. Logistics - The implementation of electronic shelf labels in retail stores creates an opportunity for logistics companies to provide efficient and seamless delivery of products, enabling retailers to quickly update prices and promotions in real-time.
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