Subway ad spaces are pretty ideal for grabbing the attention of a captive audience, since advertisements at least provide something interesting to look at when there’s limited Wi-Fi and the dreaded possibility of having to make eye contact with strangers.
Some subway stations have begun to integrate digital advertisements and some brands like Apoteket have even gone to the extent of making the ads responsive to their surroundings.
In addition to poster-like ads, subway performances are also quite popular, since they provide a form of entertainment and usually cause people to whip out their phones and record them. A brilliant example such a subway stunt is one by the International Culinary School, which had a model loudly tout a Chanel bag onto a subway car and then sit down to take a bite out of the edible cake purse.
Stats for 38 Innovative Subway Ad Campaigns
Trending: Older & Popular
Research: 25,377 clicks in 110 w
Interest: 2.9 minutes
Concept: Subway Ad
Related: 287 examples / 221 photos
Segment: Neutral, 18-35
Comparison Set: 105 similar articles, including: naughty ipad ads, subway car grocery stores, and lego subway stations.
38 Innovative Subway Ad Campaigns
More Stats +/-
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From LEGO Subway Stations to Animated Subvertising
By: Laura McQuarrie - Published: Mar 15, 2014