This Exercise Machine Trades Squats for Subway Fares

By: Laura McQuarrie - Published: • References: blogs.wsj & designtaxi
It can be a hassle to forget your metro card or subway fare, but with this exercise machine helps people to get onto the subway with ease, in exchange for a little sweat.

To get people excited about the arrival of the Russian Sochi 2014 Winter Olympics in just three months, special exercise machines were set up in Moscow subway stations, which would reward commuters with a subway ticket after they successfully performed 30 squats before it.

A little bit of exercise hardly seems like a price to pay for a free subway ride and this is a fantastic way to whip people into shape and simultaneously generate some buzz about the upcoming winter games. Stats for Workout-Encouraging Subway Stations Trending: Older & Average
Traction: 783 clicks in 71 w
Interest: > 3 minutes
Concept: Exercise Machine
Related: 75 examples / 58 photos
Segment: Males, 18-35
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