These DDB Milan Transit Ads are Adorably Engaging

By: Amelia Roblin - Published: Sep 4, 2010 • References: ddb & adsoftheworld
These DDB Milan Transit ads were commissioned by Milan's public transportation system, the 'ATM'. The Spanish advertising agency created this collection of illustrations to appeal to the child in all of us, with pairs of cute cartoon characters imprinted on joined puzzle pieces.

Each of these DDB Milan Transit ads features a different relationship between the two subjects, suggesting the city's downtown trams, trains, buses and subways can bring them together. Stats for Endearing Urban Transit Ads Trending: Older & Mild
Research: 2,744 clicks in 298 w
Interest: 4 minutes
Concept: DDB Milan Transit Ads
Related: 95 examples / 73 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: cute cat decals, cute comic characters, and colortastic inflated art.