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The Reebok No Pants Day Ad Shows Off Proud Bottoms

By: JDurhamII - Published:   Updated: May 5 2011 • References: shanghaiist & gizmodiva
This Reebok 'No Pants Day' marketing campaign is definitely one worth taking a look at. Could you imagine going to work or walking to the nearest Starbucks, only to find pantie-clad models walking around promoting a gym shoe?

Nude or relatively nude marketing is a surefire way of grabbing attention fast. This Reebok 'No Pants Day' campaign shows models riding subways pantless and looking completely confident while doing so.

Implications - Businesses that make bold moves face the challenge of being ridiculed or coming out on top. Using humor is often a business' best bet when it comes to trying out something risky or totally new such as the featured Reebok ‘No Pants Day’ marketing campaign.

Stats for Pantless Marketing Campaigns Trending: Older & Warm
Traction: 5,093 clicks in 185 w
Interest: > 3 minutes
Concept: "No Pants Day" Marketing
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: no pants sports, no pants subway ride, and pantless photo shoots.