Homeplus Uses Clever Marketing Campaign to Become Number One

By: Kevin Young - Published: Jun 25, 2012 • References: tescoplc & wimp
While most businesses sell their products in grocery stores, Homeplus decides to sell theirs in a virtual subway supermarket.

Homeplus is Korea's second largest home goods store chain next to E-Mart, which leads in first place with more stores. To increase the amount of traffic to its stores, Homeplus decided to create a virtual store in the subway so people can easily shop without the need to travel to a store. Subway riders purchased goods by scanning the QR code, which automatically stores every item into the cart.

The selected goods are then packed and delivered right to the buyer's doorsteps. As a result of this clever marketing technique, Homeplus became number one in the online market and if it keeps up the good job, they'll eventually become number one overall. Stats for Virtual Subway Supermarkets Trending: Older & Average
Research: 4,087 clicks in 199 w
Interest: > 3 minutes
Concept: Homeplus
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: pantless marketing campaigns, surprise classical performances, and sci-fi pole campaigns.