A Canadian subway station has been zombie infested with a frightful Walking Dead exhibit. The display was created in anticipation for the return of The Walking Dead.
This clever campaign features two dead hands that are used to countdown how many days are left until it is aired on television. In order to do so, each finger is gruesomely dismembered from the hand and the remaining fingers tell how many days are left. To add to the excitement, people in full zombie make-up are chained to the exhibit.
Fans of the show are urged to tweet a picture of themselves in front of The Walking Dead exhibit with the hashtag #TWDFEB10. Those that do have a chance to win one of the fingers, and if I do my math right, that means 10 people get one.
Stats for Live Action Zombie Campaigns
Trending: Older & Mild
Research: 1,568 clicks in 171 w
Interest: 1 minutes
Concept: Walking Dead Exhibit
Related: 56 examples / 43 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: living dead standup posters, writhing undead doorstops, and zombie-fighting sweatshirts.
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