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New York Commuters Tap into the Digital Subway Library for Free Reads

By: Tia Clarke - Published: • References: adrants & designtaxi
If you've never heard of an interactive subway library then prepare to have your mind blown! This ingenious marketing stunt is a collaboration between the New York Public Library and Miami Advertising School students to encourage bored commuters to read on their daily commute.

Commuters in New York became curious when they saw a subway advertisement inviting them to scan for a free book. Their curiosity paid off when the application allowed them a choice of a number of classic books.

Users can read the first ten pages of each of the books on offer, which range from 'The Hobbit' to 'The Kite Runner'. Once the 'free read' is used up, the application gives the commuter directions to the New York Public Library so that they can continue on with the story. This application is a smart way of letting New Yorkers know about a free public service that is available to them in a fun and engaging way. Stats for Digital Subway Libraries Trending: Older & Buzzing
Traction: 2,641 clicks in 80 w
Interest: 0.5 minutes
Concept: Subway Library
Related: 72 examples / 55 photos
Segment: Neutral, 12-55+
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