Taking advantage of subway architecture by using its walls, pipes and stairs, Romanian advertising agency Graffiti BBDO created Bayer Aspirin promotional installations in transit corridors. The Bayer Aspirin marketing combines internally lit billboard displays in subways with graffiti-inspired figures of people suffering pain.

Ad captions read, “Headaches?”, “Back pain?”, “Muscle pain?” then suggest Bayer Aspirin as the remedy. The clever use of formal billboards with informal hand-painting creates an engaging subway ad display.

Implications - Advertising agency Graffiti BBDO has once again created another highly eye-catching advertising display for one of their top clients. With creative director Mihai Gongu behind this graffiti-enhanced promotion, you can bet that the client Aspirin is going to be highly pleased with the results of this most recent advertisement.