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Bayer Aspirin Markets Pain Relief with Ads in Romanian Subways

By: Katie Cordrey - Published:   Updated: Aug 4 2011 • References: coloribus & existingvisual
Taking advantage of subway architecture by using its walls, pipes and stairs, Romanian advertising agency Graffiti BBDO created Bayer Aspirin promotional installations in transit corridors. The Bayer Aspirin marketing combines internally lit billboard displays in subways with graffiti-inspired figures of people suffering pain.

Ad captions read, “Headaches?”, “Back pain?”, “Muscle pain?” then suggest Bayer Aspirin as the remedy. The clever use of formal billboards with informal hand-painting creates an engaging subway ad display.

Implications - Advertising agency Graffiti BBDO has once again created another highly eye-catching advertising display for one of their top clients. With creative director Mihai Gongu behind this graffiti-enhanced promotion, you can bet that the client Aspirin is going to be highly pleased with the results of this most recent advertisement.

Stats for Graffiti-Enhanced Promotions Trending: Older & Average
Traction: 9,911 clicks in 235 w
Interest: 4 minutes
Concept: Bayer Aspirin
Related: 57 examples / 44 photos
Segment: Neutral, 35-55
Comparison Set: 21 similar articles, including: subway courtesy ads, subway floodvertising, and underground ad campaigns.