From Food-Scented Cabs to Credit Crunch Caffeine Promos

By: Rahul Kalvapalle - Oct 27, 2014
Food brand marketing campaigns are becoming increasingly creative, with food brands regularly outdoing each other in the scale and audacity of their campaigns.

When you think food you think of the sensation of tastes and smell. But food brand marketing campaigns also place a lot of importance on visual, audio and even tactile experiences in promoting their brand.

Among the more peculiar ways of promoting food brands is the eating contest. The sport -- if you can call it that -- is a great way for food brands to promote themselves. Some competitive eaters have become household names, and seeing them wolf down and guzzle your product is one way to get it out there, especially if you're handing out free food at the same time.