Rethink Toronto is redefining public transit. While subway trains are for the most part plastered with images of trivial ads and city grids, the company’s joint project with Panorama Hair has broken the proverbial marketing mold.
The Rethink Ceiling Mirror aims to strategically provide commuters with a detailed view of their tresses, or lack thereof. Ironically, many will commence their daily travels by rethinking their coif.
The Rethink Ceiling Mirror campaign may be the most harsh and in-your-face marketing campaign to hit subway stations. On top of providing a slew of passengers with unsolicited reflections, Panorama Hair actually hopes to target balding commuters in search of hair transplants. Though this may be a welcomed wake-up call for some, others may not be so enthusiastic about this addition to an already cramped ride.
Stats for Harsh Commuter Campaigns
Trending: Older & Mild
Research: 662 clicks in 219 w
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Concept: Rethink Ceiling Mirror
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Segment: Males, 18-55+
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