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From Hippie Princess Lookbooks to Whimsical Witchcraft Photography

By: Alyson Wyers - Published: • References:
Free People editorial shoots consistently showcase the brand's essence, despite changing tastes in fashion and an ever evolving collection. The Free People brand is from the same people behind Urban Outfitters, but is aimed towards women in their mid-twenties who are smart, creative, confident and comfortable with themselves. Very much a free spirit, the Free People girl is limit-pushing and adventurous.

These themes all carry through in any Free People editorial. Their lookbooks can be feminine and romantic or tough and tomboy, all while staying true to the Free People brand. Their fashion is often very bohemian, featuring fringe, flowing outfits, tribal and hippie looks. The shoots are often set in nature and outdoor environments, embracing the brand's love of travel. This includes desserts, beaches and urban landscapes. Makeup is usually minimal and natural as well. Stats for 59 Free People Editorial Shoots Trending: This Quarter & Very Hot
Traction: 16,494 clicks in 15 w
Interest: 3.1 minutes
Concept: Free People Editorial
Related: 681 examples / 524 photos
Segment: Females, 18-35
Comparison Set: 250 similar articles, including: miami-inspired catalogs, hippie music festival-inspired lookbooks, and glamorous hippie editorials.