The Free People 'I Do' Online Editorial Focuses on Rustic Weddings

By: Meghan Young - Published: Apr 4, 2014 • References: blog.freepeople & fashiongonerogue
The Free People 'I Do' online editorial, which has been posted on the brand's blog, BLDG 25, is a stark contrast to their last wedding-inspired photoshoot. In place of a wild wedding weekend in Las Vegas, this lookbook takes the romance to the country for the truly bohemian bride. Gorgeously rustic, it perfectly showcases the swathes of flowing fabrics, lacy textures and sheer silhouettes.

Showcasing four dresses in particular (Candy, Lou, Meadow and Ginger), the Free People 'I Do' online editorial is chock full of outdoorsy accessories that will enchant women as much as the dresses. From big floral gowns and white headbands to cowboy boots and wide-brimmed hats, the looks are perfect for an outdoor wedding surrounded by sun-filtering forest and dirt floor. Stats for Bohemian Bridal Lookbooks Trending: Older & Buzzing
Research: 11,909 clicks in 112 w
Interest: 2.8 minutes
Concept: Free People 'I Do'
Related: 118 examples / 91 photos
Segment: Females, 18-35
Comparison Set: 43 similar articles, including: boho rocker lookbooks, music-loving hippie lookbooks, and romantically bohemian lookbooks.