Subway Running Sneakily Spreads the Word About Ray-Bans

By: Michael Hines - Published: Jan 22, 2011 • References: ray-ban & buzzfeed
Ray-Ban is trying to sneakily spread the word about their sunglasses with the Subway Running video. The short video follows one man as he runs through five subway cars before the train leaves the station.

While the actual action portion of the video is blurred the guy does actually make it to the end of the train with his sunglasses intact before it leaves the station. The Subway Running video is shot from a handheld camera which makes it look like more of a viral video and less of an advertisement. Stats for Viral Running Man Videos Trending: Older & Mild
Research: 1,260 clicks in 279 w
Interest: > 3 minutes
Concept: Subway Running
Related: 44 examples / 34 photos
Segment: Neutral, 12-35
Comparison Set: 16 similar articles, including: stealth viral ads, 80s sunglasses for men, and retro glasses revivals.