Superstar
Ray-Ban is trying to sneakily spread the word about their sunglasses with the Subway Running video. The short video follows one man as he runs through five subway cars before the train leaves the station.

While the actual action portion of the video is blurred the guy does actually make it to the end of the train with his sunglasses intact before it leaves the station. The Subway Running video is shot from a handheld camera which makes it look like more of a viral video and less of an advertisement.