A giant slide was placed into a subway station to advertise for the Polo GTI. My Volkswagen's 'The Slide' generated plenty of chatter as some chose to have some fun sliding to lower levels.
A mother and son, a guy with a guitar and a man in a suit were just a few of the partakers who took the slide instead of the stairs. People pulled out their cameras to record this stunt, or simply stopped and stared. The My Volkswagen 'The Slide,' also known as the 'Fast Lane,' definitely got the attention it aimed to achieve.
Stats for Playground Slide Escalators
Trending: Older & Mild
Research: 10,555 clicks in 309 w
Interest: 4 minutes
Concept: My Volkswagen The Slide
Related: 66 examples / 51 photos
Segment: Males, 12-55
Comparison Set: 24 similar articles, including: fashionable auto calendars, airplane publicity stunts, and hipster-morphing car commercials.
Airplane Publicity Stunts
Fashionable Auto Calendars
Hipster-Morphing Car Commercials
Publicity Stunt Fails
Tacky Publicity Stunts