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Canine Campaigning
Using dogs in advertisements to sell more than just pet products
Implications - Animals of all species are used frequently in advertising to capture the attention of animal lovers and to give a brand message a cute and quirky twist. Since they are considered "man's best friend," dogs, by far, are the most common animal used in advertising due to their ability to appeal to consumer sentiment. Advertising that uses puppies and fully grown canines often strike an emotional chord within viewers, which builds trust for the brand, regardless of the original advertising message. Thus, in addition to brands operating in the pet category, brands in industries from fashion to cars are also using these furry friends in their marketing campaigns.
| Score: 5.5 |
This Year and Mild
Top 6 Examples:
Date Range:17,543 Total Clicks Feb 12 - Jun 12 |
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Featured Examples | |||||||||||
Spice-Suffering Dog AdsThe Cepera Extra Strong Pepper Sauce Campaign is Extremely HotThe Cepera Extra Strong Pepper Sauce ad campaign shows that this barbecue topping is so hot that the dogs who manage to sneak a taste will be regretting their primitive decision almost instantly.... [More] |
Sad Puppy-Eyed AdsThe Perdigao Boneless Turkey Campaign Promotes Heartbreakingly Convenient MeatPeople may want to avoid these sad puppy eyes as much as possible, but the Perdigao Boneless Turkey campaign concentrates on one instance when they will put themselves ahead of their loyal pets. No... [More] |
Chic Canine CampaignsThe Diesel Spring Summer 2012 Ad is UnexpectedEmploying some uncharacteristically hairy models to promote the products, the Diesel Spring Summer 2012 campaign is unexpectedly hilarious.
The campaign focuses around a YouTube video which... [More] | |||||||||
Hand-Shaped Tail AdsThe Curli Leash Campaign Shows Dogs Walking ThemselvesIt’s important for a dog to feel a sense of unchecked freedom from time to time and the Curli Leash campaign provides one way to allow for that without the fear of losing one’s canine pal.... [More] |
Adorable Dog-Driving AdsSubaru 'Dog Tested. Dog Approved.' Campaign Features Your Best FriendsA group of cute and cuddly dogs is sure to get your attention, so it's no surprise that the Subaru 'Dog Tested. Dog Approved.' campaign is continuing for the third year. According to the automaker, Subaru… [More] |
Canine Concern AdsThe National Geographic Dog Whisperer Campaign is Sadly HumanThe National Geographic Dog Whisperer campaign shows that "dogs have issues too," as stated in the tagline. Just like humans, they can have problems with food, identity, children and fidelity. Unlike humans,… [More] | |||||||||
