Canine Campaigning

Using dogs in advertisements to sell more than just pet products
Implications - Animals of all species are used frequently in advertising to capture the attention of animal lovers and to give a brand message a cute and quirky twist. Since they are considered "man's best friend," dogs, by far, are the most common animal used in advertising due to their ability to appeal to consumer sentiment. Advertising that uses puppies and fully grown canines often strike an emotional chord within viewers, which builds trust for the brand, regardless of the original advertising message. Thus, in addition to brands operating in the pet category, brands in industries from fashion to cars are also using these furry friends in their marketing campaigns.
SCORE: 4.4
Mild Top 6 Examples: 28,350 Total Clicks Feb 12 - Jun 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Spice-Suffering Dog Ads - The Cepera Extra Strong Pepper Sauce Campaign is Extremely Hot
SCORE: 7.2
Viral 16,445 Clicks Pub: Jun 6, 12
Spice-Suffering Dog Ads
The Cepera Extra Strong Pepper Sauce Campaign is Extremely Hot
The Cepera Extra Strong Pepper Sauce ad campaign shows that this barbecue topping is so hot that the dogs who manage to sneak a taste will be regretting their primitive decision almost instantly.... [More]
Sad Puppy-Eyed Ads - The Perdigao Boneless Turkey Campaign Promotes Heartbreakingly Convenient Meat
SCORE: 5.1
Warm 4,101 Clicks Pub: Jun 6, 12
Sad Puppy-Eyed Ads
The Perdigao Boneless Turkey Campaign Promotes Heartbreakingly Convenient Meat
People may want to avoid these sad puppy eyes as much as possible, but the Perdigao Boneless Turkey campaign concentrates on one instance when they will put themselves ahead of their loyal pets. No... [More]
Chic Canine Campaigns - The Diesel Spring Summer Ad is Unexpected
SCORE: 4.7
Mild 1,177 Clicks Pub: Jun 2, 12
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
Employing some uncharacteristically hairy models to promote the products, the Diesel Spring Summer 2012 campaign is unexpectedly hilarious. The campaign focuses around a YouTube video which... [More]
Adorable Dog-Driving Ads - Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
SCORE: 2.6
Mild 1,785 Clicks Pub: Feb 6, 12
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
A group of cute and cuddly dogs is sure to get your attention, so it's no surprise that the Subaru 'Dog Tested. Dog Approved.' campaign is continuing for the third year. According to the automaker, Subaru… [More]
Hand-Shaped Tail Ads - The Curli Leash Campaign Shows Dogs Walking Themselves
SCORE: 3.5
Mild 1,835 Clicks Pub: Mar 21, 12
Hand-Shaped Tail Ads
The Curli Leash Campaign Shows Dogs Walking Themselves
It’s important for a dog to feel a sense of unchecked freedom from time to time and the Curli Leash campaign provides one way to allow for that without the fear of losing one’s canine pal.... [More]
Canine Concern Ads - The National Geographic Dog Whisperer Campaign is Sadly Human
SCORE: 3.1
Mild 3,007 Clicks Pub: Feb 27, 12
Canine Concern Ads
The National Geographic Dog Whisperer Campaign is Sadly Human
The National Geographic Dog Whisperer campaign shows that "dogs have issues too," as stated in the tagline. Just like humans, they can have problems with food, identity, children and fidelity. Unlike humans,… [More]
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