Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Canine Campaigning

Using dogs in advertisements to sell more than just pet products

Implications - Animals of all species are used frequently in advertising to capture the attention of animal lovers and to give a brand message a cute and quirky twist. Since they are considered "man's best friend," dogs, by far, are the most common animal used in advertising due to their ability to appeal to consumer sentiment. Advertising that uses puppies and fully grown canines often strike an emotional chord within viewers, which builds trust for the brand, regardless of the original advertising message. Thus, in addition to brands operating in the pet category, brands in industries from fashion to cars are also using these furry friends in their marketing campaigns.
Trend Themes
1. Canine-centric Marketing - Brands across the industry spectrum have started to recognize that dogs can be used in advertising to build consumer trust and loyalty
2. Humorous Animal-based Marketing - Advertising campaigns that combine wit and humor to promote a product or service that can be hard-sold
3. Animal Grief-based Marketing - Advertisements that feature animals with human emotions to derive sympathy among viewers
Industry Implications
1. Automotive - Brands are using dog-centric campaigns to appeal to pet owners who are twice as likely to own a pet than an average car owner
2. Food and Beverage - Humorous and grief-based campaigns are being employed to promote food and beverage products such as Cepera Extra Strong Pepper Sauce and Perdigao Boneless Turkey
3. Fashion and Accessories - Canine-themed campaigns are being leveraged to promote fashion and accessories products, such as the Diesel Spring Summer 2012 Ad
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 57 Examples:
417,134 Total Clicks
Date Range:
Feb 12 — Jun 12
Trending:
Average

Featured Examples

Spice-Suffering Dog Ads
Spice-Suffering Dog Ads
The Cepera Extra Strong Pepper Sauce Campaign is Extremely Hot
The Cepera Extra Strong Pepper Sauce ad campaign shows that this barbecue topping is so hot that the dogs who manage to sneak a taste will be regretting their primitive decision almost instantly.... MORE
Sad Puppy-Eyed Ads
Sad Puppy-Eyed Ads
The Perdigao Boneless Turkey Campaign Promotes Heartbreakingly Convenient Meat
People may want to avoid these sad puppy eyes as much as possible, but the Perdigao Boneless Turkey campaign concentrates on one instance when they will put themselves ahead of their loyal pets. No... MORE
play_circle_filled Chic Canine Campaigns
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
Employing some uncharacteristically hairy models to promote the products, the Diesel Spring Summer 2012 campaign is unexpectedly hilarious. The campaign focuses around a YouTube video which... MORE
play_circle_filled Adorable Dog-Driving Ads
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
A group of cute and cuddly dogs is sure to get your attention, so it’s no surprise that the Subaru ‘Dog Tested. Dog Approved.’ campaign is continuing for the third year. According... MORE
Hand-Shaped Tail Ads
Hand-Shaped Tail Ads
The Curli Leash Campaign Shows Dogs Walking Themselves
It’s important for a dog to feel a sense of unchecked freedom from time to time and the Curli Leash campaign provides one way to allow for that without the fear of losing one’s canine pal.... MORE
Canine Concern Ads
Canine Concern Ads
The National Geographic Dog Whisperer Campaign is Sadly Human
The National Geographic Dog Whisperer campaign shows that "dogs have issues too," as stated in the tagline. Just like humans, they can have problems with food, identity, children and fidelity. Unlike humans,… MORE
Dressed-Up Dog Ads
Dressed-Up Dog Ads
The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach
Just like there is no fooling people that the animals in the Eno Antacid campaign are anything but dogs, these print ads show that “you can’t fool your stomach” into feeling better either... MORE
Criminal Dog Ads
Criminal Dog Ads
'AmiciCani' Shows Canines Don't Judge
Combining wit and humor, ‘AmiciCani’ advertises the need that many canines have for a home. The new ad campaign for the Italian-based adoption center for animals portrays three separate... MORE

Related Examples

Iconic Baby Music Ads
Iconic Baby Music Ads
The Parque Recreio Kids Campaign Features Toy Versions of Musicians
Stimulated Roller Coaster Ads
Stimulated Roller Coaster Ads
The Foundation Against Drug Consumption Campaign is Scary
Touching Morning Treat Ads
Touching Morning Treat Ads
The Dunkin' Donut Coffee Shop Campaign is Adventurously Sketched
Inky Music Icon Ads
Inky Music Icon Ads
The DCS Audiophile Equipment Campaign Urges People to 'Save the Music'
Brick-Blending Woman Ads
Brick-Blending Woman Ads
The UOL Fashion Campaign Advocates Standing Out From the Crowd
Wrung-Out Shirt Ads
Wrung-Out Shirt Ads
The Airsana Dehumidifiers by Henkel Campaign Squeezes Out Moisture
Garden-Infused Campaigns
Garden-Infused Campaigns
This Piri Ad by CURB Uses Living Plants
Adventurous Auto Propaganda Ads
Adventurous Auto Propaganda Ads
The Land Rover Defender 2012 Campaign is Manly
Sensual Needle Ads
Sensual Needle Ads
The Nirlife Oneuse Disposable Syringes Campaign Shows Another Cause of HIV
Natural Disaster Audio Ads
Natural Disaster Audio Ads
The Big Foote Music & Sound Campaign Promotes "Real Sound"
Night Eyes Auto Ads
Night Eyes Auto Ads
The Land Rover Defender Campaign Likens the Vehicle to an Animal
Desolate Metropolitan Fashion Campaigns
Desolate Metropolitan Fashion Campaigns
The Marc Jacobs Spring/Summer 2012 Advertisments are Urban
Office Supply Addiction Ads
Office Supply Addiction Ads
The Staples A Workaholic's Weakness Campaign Portrays an Obsession
Watercolor Makeup Ads
Watercolor Makeup Ads
The L’Officiel III Beauty Salon Campaign Showcases Streaking Mascara
Comic-Inspired Zit Ads
Comic-Inspired Zit Ads
The Clearasil Tough on Pimples Campaign is Youthful and Nostalgic
Premature Attendance Ads
Premature Attendance Ads
The Durex Coming Early? Campaign is Hilariously Clever
Anti-Internet Dating Campaigns
Anti-Internet Dating Campaigns
This Ad by O Fio Bier Bar is a Hilarious Deception
play_circle_filled Doorbell-Ringing Cow Campaigns
Doorbell-Ringing Cow Campaigns
Dairy Producer Campina Sends Farming Herds to Meet Customers
Anti-Imitation Milk Campaigns
Anti-Imitation Milk Campaigns
The 'Got Real Milk?' Advertisement is Playfully Scathing
play_circle_filled Dish-Doing Marketing Campaigns
Dish-Doing Marketing Campaigns
Scotch-Brite: Wash your Bill Invites You to Do Your Dishes
Backstage-Themed Campaigns
Backstage-Themed Campaigns
The EQIQ Spring/Summer 2012 Photoshoot Showcases Chic Models
Mismatched Banner Campaigns
Mismatched Banner Campaigns
The Kenzo Spring/Summer 2012 Advertisements are Eclectic
play_circle_filled Musical Magazine Campaigns
Musical Magazine Campaigns
The Budweiser Vinyl Ad Features Will.I.Am
Faux Canine Eyewear Lines
Faux Canine Eyewear Lines
The Barker ‘Monocles for Dogs' Set is a Comical Ruse
Classic Canine Renderings
Classic Canine Renderings
Dog Portraits by Marko Savic is Personality-Driven
Porky Pooch Stairlifts
Porky Pooch Stairlifts
The Stair of the Dog 2022 Prototype Targets Overweight Canines
Celebratory Survivor Ads
Celebratory Survivor Ads
The Embassy of Israel in Argentina Campaign is Against Terrorism
Toy-Mimicking Cookies (UPDATE)
Toy-Mimicking Cookies (UPDATE)
The Oreo 100th Birthday Ad Campaign Celebrates Historical Events
Yawning Dog Divans
Yawning Dog Divans
The Barkie by Studio Mango Lets Your Pet Get Cozy in a Canine-Shaped Den
Unwelcoming Womanhood Ads
Unwelcoming Womanhood Ads
The Kirira Foundation Campaign Depicts Women as Stony Statues
Taped-Up Amnesty Ads
Taped-Up Amnesty Ads
The Red Cross Lebanon Campaign Places Humanitarians Closer to Victims
Geographical Alcohol Ads
Geographical Alcohol Ads
The Corona Extra Drink Responsibly Campaign Depicts Boozers' Boundaries
Spud Caricature Ads
Spud Caricature Ads
The Wyse Mr. Potato Head Contest Campaign Celebrates St. Patrick's Day
Amnesty Equation Ads
Amnesty Equation Ads
The Brazilian Red Cross: Plus Sign Campaign Captures Charitable Efforts
Duct Taped Animal Ads
Duct Taped Animal Ads
The ATMA Air Conditioners Campaign Depicts Cold Meeting Silence
Homeless Fable Character Ads
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
play_circle_filled Human-Herding Canine Ads
Human-Herding Canine Ads
Guinness St. Patrick's Day Sheepdog Gathers Men to the Pub
83 Personified Pet Products
83 Personified Pet Products
From Cats in Couture to Dogs on Diets
Sleek Puppy Suits
Sleek Puppy Suits
Luxirare Created a Custom Adidas Jumpsuit for Pet Rocky
Insect Typography Ads
Insect Typography Ads
Kolner Zoo's The Great Anteater is Coming Campaign is Doomed
Team-Building Mobile Ads
Team-Building Mobile Ads
The Vodafone One Net Campaign is Hilariously Huddled
Mafia-Inspired Insurance Ads
Mafia-Inspired Insurance Ads
The Wustenrot ‘Comes In Handy' Campaign is Spontaneous
Responsible Party Hotels
Responsible Party Hotels
The Cosmopolitan of Las Vegas Campaign is Light-Hearted and Posh
Sad Kid Clown Ads
Sad Kid Clown Ads
The Mariana City Hall Campaign Addresses a Terrible Crime
Torn Stamp Ads
Torn Stamp Ads
The Amnesty International 2012 Campaign Writes a Different History
Propaganda Poster Drinking Ads
Propaganda Poster Drinking Ads
The UNICEF Tap Project Campaign Promotes Paying for Tap Water
Training Fishman Ads
Training Fishman Ads
The Hooked Gourmet Fish & Chips Campaign Focuses on Healthy Seafood
Mini Dental Message Ads
Mini Dental Message Ads
The Colgate Pro-Gum Health Campaign Advocates Healthy Mouths
Canine Award Show Remixes
Canine Award Show Remixes
The Best Picture Dog Posters Make the Oscars More Interesting
Faux Fur Canine Ads
Faux Fur Canine Ads
The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad
Doggie Diet Campaigns
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
Fat-Free Dog Ads
Fat-Free Dog Ads
The MasterDog Light Campaign Encourages Healthy and Active Pet Lives
play_circle_filled Pooch Perspective Montages
Pooch Perspective Montages
‘Dogs in Cars' Features Hypnotic Slow Motion Canine Footage
Dainty Pooch Portraits
Dainty Pooch Portraits
These Drawings by Itsuko Suzuki are Adorably Cute
Lipstick-Licking Dog Ads
Lipstick-Licking Dog Ads
The Yarrah Bio Campaign Advocates Healthy Habits for Pets
Doggy Dialogue PSAs
Doggy Dialogue PSAs
The Holiday Pup PSA is Adorable
play_circle_filled Threatening Feline Ads
Threatening Feline Ads
Cravendale Imagines a World Where Cats Have Thumbs