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Candy Couture

Pastel hues and sweet images appeal to youthful sensibilities

Implications - It's human nature to want to look and feel younger, and what says youth better than lollipops, cotton candy and bubble gum? Fashion is embracing candy as a source of inspiration, with designers creating apparel centered on pastel palettes and sweet, youthful designs, while magazines showcase candy-themed and youthful editorials. Our continual search for the fountain of youth is one that brands have long taken advantage of; however, introducing sweet imagery such as this offers a less direct approach that fashion consumers are more likely to embrace.
Trend Themes
1. Candy-inspired Fashion - Fashion is embracing candy as a source of inspiration, leading to apparel centered on pastel palettes and sweet, youthful designs.
2. Food-inspired Photography - The fashion world has a fascination with food, inspiring editorials that feature models covered in different foods and candy, leading to visually compelling photo shoots.
3. Pastel Colored Clothing - Bubblegum pastels and trendy hair dip-dye styles are defining summer fabrics and fashion, leading to popular clothing items catering to youthful and colorful designs.
Industry Implications
1. Fashion Industry - The fashion industry has been bringing candy into fashion apparel and editorial industry, creating new sub-genres for the youth-focused market.
2. Food Industry - The relationship between the fashion and food industry is increasingly being integrated, creating visually engaging photo shoots and advertising campaigns.
3. Photography Industry - The photography industry is developing new innovative ways to showcase candy and food-inspired visuals, creating a unique and engaging market for their services.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 64 Examples:
1,734,414 Total Clicks
Date Range:
Feb 12 — Jun 12
Trending:
V. Hot

Featured Examples

Seductively Sweet Spring Looks
Seductively Sweet Spring Looks
Dani Seitz is 'Candy Coloured' for Vogue Portugal April 2012
Dani Seitz stars in the ‘Candy Colour’ Editorial for Vogue Portugal April 2012 showcasing daring prints and mouthwatering colors inspired by sugary sweets. The spread features bold,... MORE
Pastry Shop Photoshoots
Pastry Shop Photoshoots
The PLASTIK Magazine 'The Spring Ladies Club' Editorial is Sinfully Sweet
A dessert-lovers dream describes the PLASTIK Magazine ‘The Spring Ladies Club’ editorial in a nut shell. The sugar-laced scene was shot by Ryan Houssari, Eli Rezkallah and Ross Feigher... MORE
Candy-Colored Editorials
Candy-Colored Editorials
The Olivka Chrobot Marie Claire Australia Editorial is Fabulous
Bubblegum pastels define this Olivia Chrobot Marie Claire Australia editorial. Posing with what appears to be the sugar that is used to make cotton candy and a dog, the Chrobot shoot is perfect for... MORE
Cotton Candy Styles
Cotton Candy Styles
The Candy Glam Spring 2012 Collection is Sweetly Seductive
Cotton candy meets punk in the Candy Glam Spring 2012 Collection by Cotton Candy Punk Couture. Bright bold colors bring out the sugary style in these Barbie and cupcake-inspired springtime looks, featuring… MORE
Sticky Food Fashion Photography
Sticky Food Fashion Photography
The Richard Burbridge for T Style Summer Shoot is Wild
For some odd reason, the fashion world has always had a strange fascination with food, and as of late, it has become especially edgy and chic to feature editorials like the Richard Burbridge for T... MORE
Sugar-Inspired Fashion
Sugar-Inspired Fashion
The CandyLand Shoot is Filled with Pastels
Cotton Candy Punk Couture is gearing up for the Plitz New York Fashion Week in September 2012 at the Warwick Hotel with its Candyland shoot. Cotton Candy Punk Couture will be launching yet another... MORE
Candied Gangster Lookbooks
Candied Gangster Lookbooks
The Married to the MOB SS 2012 Editorial is Spunky and Sweet
The Married to the MOB SS 2012 lookbook is a juxtaposition of hard attitude and sweet baby-girl appeal. The apparel is street-savvy, with phrasing like 'Most Official Bitches 2012' and 'Get Off My D**k.'… MORE
Scintillating Sweet-Inspired Photoshoots
Scintillating Sweet-Inspired Photoshoots
This Julia Chernih ‘CANDYPOP.ME’ Series is De
Kiev, Ukraine-based fashion photographer Julia Chernih’s recent series ‘CANDYPOP.ME’ is, as its name suggests, inspired by candy. This is unmistakably apparent in some of the shots, while in... MORE

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