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Candy Couture

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Pastel hues and sweet images appeal to youthful sensibilities


Implications - It's human nature to want to look and feel younger, and what says youth better than lollipops, cotton candy and bubble gum? Fashion is embracing candy as a source of inspiration, with designers creating apparel centered on pastel palettes and sweet, youthful designs, while magazines showcase candy-themed and youthful editorials. Our continual search for the fountain of youth is one that brands have long taken advantage of; however, introducing sweet imagery such as this offers a less direct approach that fashion consumers are more likely to embrace.
 Score:
8
This Year and V. Hot
Top 6 Examples:
137,744 Total Clicks
Date Range:
Feb 12 - Jun 12
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Seductively Sweet Spring Looks
 Score:
7.7
Peaked and Viral
54,901 Clicks in 62 w
Pub: Mar 10, 12

Seductively Sweet Spring Looks

Dani Seitz is 'Candy Coloured' for Vogue Portugal April 2012
Dani Seitz stars in the ‘Candy Colour’ Editorial for Vogue Portugal April 2012 showcasing daring prints and mouthwatering colors inspired by sugary sweets. The spread features bold,... [More]

Pastry Shop Photoshoots
 Score:
8.2
Peaked and Viral
23,679 Clicks in 49 w
Pub: Jun 9, 12

Pastry Shop Photoshoots

The PLASTIK Magazine 'The Spring Ladies Club' Editorial is Sinfully Sweet
A dessert-lovers dream describes the PLASTIK Magazine ‘The Spring Ladies Club’ editorial in a nut shell. The sugar-laced scene was shot by Ryan Houssari, Eli Rezkallah and Ross Feigher... [More]

Candy-Colored Editorials
 Score:
8.1
Peaked and V. Hot
19,711 Clicks in 49 w
Pub: Jun 9, 12

Candy-Colored Editorials

The Olivka Chrobot Marie Claire Australia Editorial is Fabulous
Bubblegum pastels define this Olivia Chrobot Marie Claire Australia editorial. Posing with what appears to be the sugar that is used to make cotton candy and a dog, the Chrobot shoot is perfect for... [More]

Cotton Candy Styles
 Score:
7.8
Peaked and V. Hot
18,996 Clicks in 66 w
Pub: Feb 12, 12

Cotton Candy Styles

The Candy Glam Spring 2012 Collection is Sweetly Seductive
Cotton candy meets punk in the Candy Glam Spring 2012 Collection by Cotton Candy Punk Couture. Bright bold colors bring out the sugary style in these Barbie and cupcake-inspired springtime looks, featuring… [More]

Sticky Food Fashion Photography
 Score:
7.9
Peaked and V. Hot
14,234 Clicks in 57 w
Pub: Apr 17, 12

Sticky Food Fashion Photography

The Richard Burbridge for T Style Summer 2012 Shoot is Wild
For some odd reason, the fashion world has always had a strange fascination with food, and as of late, it has become especially edgy and chic to feature editorials like the Richard Burbridge for T... [More]

Sugar-Inspired Fashion
 Score:
7.9
Peaked and Hot
6,223 Clicks in 49 w
Pub: Jun 9, 12

Sugar-Inspired Fashion

The CandyLand Shoot is Filled with Pastels
Cotton Candy Punk Couture is gearing up for the Plitz New York Fashion Week in September 2012 at the Warwick Hotel with its Candyland shoot. Cotton Candy Punk Couture will be launching yet another... [More]


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