Employing some uncharacteristically hairy models to promote the products, the Diesel Spring Summer 2012 campaign is unexpectedly hilarious.
The campaign focuses around a YouTube video which features some very well-behaved dogs with a diva attitude. It features a series of different dog models, each with their own distinct personality portrayed quite clearly. It's almost startling how normal the sunglasses look on the canines, and how well they seem to fit. Sure to generate more than a little bit of buzz for the company, this is an awesome way to get attention. The sunglasses have a 50s flair to them, and the video seems to go along with this by exuding an old school Hollywood vibe.
Surprisingly glamorous and a definite attention-grabber, this campaign is sure to be an effective marketing approach for Diesel.
What's Driving This Trend
- Canine Advertising
- Opportunity to incorporate dogs as unexpected models in marketing campaigns.
- Hilarious Marketing
- Opportunity to add humor to marketing campaigns to generate buzz and increase brand awareness.
- 50s Flair Sunglasses
- Opportunity to incorporate vintage styles into modern products, making them stand out in the market.
Who This Affects Most
- Fashion
- Opportunity to incorporate animals into marketing campaigns to appeal to animal lovers and create unique marketing campaigns.
- Eyewear
- Opportunity to incorporate vintage styles into modern sunglasses, generating unique offerings in the market.
- Pet Industry
- Opportunity to tap into the growing pet industry by featuring dogs as models and creating unique pet products based on human fashion trends.
