From Posh Pups to Personified Dog Ad Campaigns

By: Jonathon Brown - Published: Jan 30, 2013
When you talk about dog advertising, one of the first campaigns that comes to mind is FIDO, but the cell phone company isn’t the only one using canine’s for its own advertising. Here, the audience sees more than a few examples of dogs getting their time to shine.

There’s something intrinsically relatable about seeing dogs in advertising. Being one of the most popular pets, dogs are appealing because so many people are familiar with them and thus, all can get a kick out of seeing them in advertising. Dogs also seem to embody certain elements people enjoy in advertising: they’re cute and genuine.

The Purina commercial uses a dog to break down the formal, stale nature of an office space. The company sends a cute little dog into an office with a tennis ball and hilarity ensues as everyone crowds around to play with the dog. Stats for 27 Adorable Pieces of Dog Advertising Trending: Older & Buzzing
Research: 17,873 clicks in 172 w
Interest: 2.1 minutes
Concept: Dog Advertising
Related: 224 examples / 172 photos
Segment: Neutral, 18-55+
Comparison Set: 82 similar articles, including: faux canine eyewear lines, divinely happy pup ads, and canine custom campaigns.