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Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'

By: Katherine Vong - Published: • References: projectpetslimdown & popsop
It's hard to put your overweight pet on a diet -- one look at its puppy-dog eyes and you find yourself handing over a treat without meaning to. But with 'Project: Pet Slim Down' by Nestle Purina and Jenny Craig, you'll be on your way to helping your pet lose weight in no time.

Nestle Purina and its Australian weight loss brand Jenny Craig have created the 'Project: Pet Slim down' campaign to aid pet owners in helping their pets drop pounds. Project: Pet Slim Down is a free online program that will help not only pets lose weight but also their owners. The program provides Americans with tips on exercise and proper diet as well as tools for them to track their pet's -- and their own -- weight loss. According to Jenny Craig's VP of Research and Program Innovation Lisa Talamini, "Two thirds of adults in the US are overweight or obese, and more than half of all pets in the country are also battling the bulge."

Visit the Project: Pet Slim Down site to watch a series of videos showing how the initiative has helped eight overweight cats and dogs lose weight. Stats for Doggie Diet Campaigns Trending: Older & Mild
Traction: 1,931 clicks in 153 w
Interest: > 3 minutes
Concept: Project Pet Slim Down
Related: 81 examples / 62 photos
Segment: Neutral, 18-55+
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