A polite greeting between hounds is considered anything but such as far as human formalities go, and for this very reason these Date-a-Dog ads succeed at attracting the attention of anyone willing to give a mongrel the time of day.
The Eigen Fabrikaat advertising agency of the Netherlands designed this clever campaign in which well-groomed people are down on all fours, sniffing out the rear end of an adjacent canine. This peculiar pictures is a witty way to strike some common ground between man and his best friend, with the hope that compassionate aspiring owners will decide to adopt a pup in need.
The tagline of each print states "Give a shelter dog a new home. Come sniff them out," giving the Date-a-Dog ads consistent imagery for the introduction of master and mutt.
Stats for Canine Custom Campaigns
Trending: Older & Average
Research: 12,245 clicks in 261 w
Interest: 4 minutes
Concept: Date-a-Dog Ads
Related: 51 examples / 39 photos
Segment: Females, 12-55
Comparison Set: 19 similar articles, including: timber truck campaigns, automotive appliance hybrids, and organized mess merchandizing.
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