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Time Lapse Canine Campaigns

The 'Beneful' Slow Motion Ad Captures Eager Four-Legged Friends

— October 17, 2011 — Pop Culture
Animal lovers, hold on to your leashes, because you're about to be blown away by the incredible levels of cuteness in the 'Beneful' slow-motion dog food ad. Created by Missouri-based agency Bruton-Stroube Studios, the 90-second advert shows various dogs of all shapes and sizes eagerly rushing towards a bag of Beneful, all captured in slow motion. The result involves a lot of slow-mo slobber, hilarious expressions, and many wagging tails.

Filmed with a Phantom HD Gold at 1000fps, the video is based on a simple concept, but executed in an incredibly captivating and memorable manner. The dog food brand, which aims to promote a healthy diet for your four-legged furry friends, succeeds in showing the benefits of a healthy lifestyle for your pup, as the canines in the video are doggone energetic.

Whether you're a pet owner yourself, or you need an adorable pick-me-up, check out the Beneful slow-motion ad.
Trend Themes
1. Slow-motion Advertising - Disruptive innovation opportunity: Create captivating and memorable ads using slow-motion footage to evoke emotions and engage viewers.
2. Pet Food Marketing - Disruptive innovation opportunity: Develop unique and creative marketing strategies to promote the benefits of healthy pet diets.
3. Emotional Connection with Animals - Disruptive innovation opportunity: Create content that builds emotional connections with animals to resonate with pet owners and animal lovers.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Explore innovative techniques and technologies, such as slow-motion, to create impactful and attention-grabbing advertisements.
2. Pet Food Manufacturing - Disruptive innovation opportunity: Invest in research and development for healthier pet food options and establish strong branding that appeals to pet owners.
3. Digital Content Marketing - Disruptive innovation opportunity: Develop digital content strategies that leverage the emotional connection people have with animals to drive engagement and brand loyalty.
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